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Does Buying Random Leads Work?

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Alright. This may stir the pot, but it needs to be said: stop buying random leads. Sure, adding a few
 

Outside Sales Round Up

August 13 · Issue #87 · View online
The ultimate newsletter for outside sales professionals.

Alright. This may stir the pot, but it needs to be said: stop buying random leads.
Sure, adding a few hundred “prospects” to your database can be tempting. But what is it really worth? How many of those deals are you actually going to close?
In the end, you’ll use your time and money much more efficiently by reaching out for referrals, getting in touch with churned clients, and following up on leads that went cold.
Looking for other ways to be a super-efficient sales rep? Check out this week’s articles from across the web :)

Let’s do this,
Matt

Here's What We're Reading This Week...
How Inefficient Processes Are Hurting Your Company
Do lead lists work? Why Buying Leads Can Harm Your Business
How Sales Efficiency is Calculated - Simplicable
The Latest From the MMC Team
The Top Inefficient Prospecting Practices
Why You Should be Asking Open-Ended Sales Questions (And Best Examples)
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