View profile

Can't Find Them? Put Out an ABT

Revue
 
You won't really appreciate the pun until the end here but let me explain. When email marketing first
 

Outside Sales Round Up

October 9 · Issue #48 · View online
The ultimate newsletter for outside sales professionals.

You won’t really appreciate the pun until the end here but let me explain. When email marketing first started, people were so excited about the potential that they sent the exact same template to every prospect, regardless of circumstances: it was blind, random, and ineffective. We started to realize that maybe we should make these a little bit more specific to the individual who’s getting it. That led us to account based targeting which is the natural progression. It makes sense that the most effective way to win a client, especially a large enterprise, is to cater the pitch specifically to them. This, by the way, isn’t a sales approach. These campaigns have to be company-wide. Sales targets them individually, but they need to do it with catered marketing collateral, specialized video walk-throughs from CS, and the full support from the team. These efforts have to be company-wide, or they won’t be effective. So if you want to start getting replies from these higher level clients, put out an ABT
Let’s Do This,
Matt, CEO

Here's What We're Reading This Week...
11 Less Annoying Synonyms and Alternatives to "Please Find Attached"
The Growing Importance of Embedded Analytics in Business Applications
Want Higher Response Rates? Start Treating Your Sales Prospects Like People.
4 Steps to Take Agile Approach for Sales Onboarding
The Latest From the MMC Team
Consolidate Your Automation Tools for Increased Sales Productivity
7 Ways to Stay Motivated in the Face of Sales Rejection
Want your content in the Outside Sales RoundUp?
We love featuring content sent to us by readers! If you have content that you think our readers could benefit from, then email a link to zika.masmoudi@mapmycustomers.me to be considered for next week’s newsletter.
Did you enjoy this issue?
If you don't want these updates anymore, please unsubscribe here.
If you were forwarded this newsletter and you like it, you can subscribe here.
Powered by Revue
902 Broadway New York, New York 10010