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Being First Matters

Despite some people adamantly insisting that it doesn't matter, being first does. You can disagree bu

Outside Sales Round Up

June 5 · Issue #34 · View online
The ultimate newsletter for outside sales professionals.

Despite some people adamantly insisting that it doesn’t matter, being first does. You can disagree but there’s science to back it up. In neuropsychology, there’s a concept called the primacy bias. Basically, it means that people tend to log the first information they get far more efficiently than the rest of the information. Its a fairly simple concept but is extremely powerful in its application. This translates to a critical piece: be first. The first person not only sticks in the mind the best and is more often recalled, but they also set the buying criteria that gets used as a measuring stick against competitors. So don’t be late, be first.
Let’s roll,
Merrick, VP of Sales

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