How to Systemize Your Artist Career ✍️

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How to Systemize Your Artist Career ✍️
By MID Team • Issue #1 • View online
Dear MID Family,
Choosing music as a career is no easy feat. Now more than ever, there’s more saturation in the music industry than just about anywhere else. This means millions of musicians are fighting for the eyes and ears of potential fans. With that said, this is why it’s so important to structure yourself in a way that other musicians don’t.
In this newsletter, we’ll run you through how to systemize your music career in order to truly scale it over the years.

The Cost Of Disorganisation.
Over the past three years, I’ve had the pleasure of working with and helping hundreds of musicians grow. With that said, I’ve come to realise that most new musicians have terribly poor organisation habits that stem deeper than they think. This is one of the reasons I created Musicspace - An affordable music catalogue organisation and protection tool.
Clean up your room, clean up your life - Jordan Peterson (Clinical Psychologist).
When people read this quote, they’re often confused. They’ll ask themselves, “what does my room have to do with my career”? - A lot, actually.
You see, our environment and mental states often give us a good insight into how our careers will go. If our surroundings are messy and our thoughts are scattered, so too will our ability to keep up with our growing career. Organisation allows us to function with predictability in mind, and without stress. An organised artist enjoys more peace because he/she creates systems, not just frantic actions.
How to get organised like McDonald's.
As a business owner myself, I’m enthralled by the way McDonald’s operates it’s business. As of writing this newsletter, McDonald’s feeds roughly 1% of the population every day. It also operates over 38,000 locations globally, and consistently opens hundreds of new locations every year.
But how does a business grow at such scale? Is it the work of one great manager? Not at all. McDonald’s has tons of managers that oversee franchise operations globally. However, “overseeing” franchises isn’t why McDonald’s is so successful. Their success is in their systems.
Examples of McDonald’s Systems
  • Every time a new franchise owner starts their own McDonald’s they pay Mcdonald’s for the rent on that property. McDonald’s becomes the franchisee’s landlord.
  • Long before launching, Franchisees are taught how to operate the day-to-day activities of their McDonald’s business. Covering things from Ordering supplies, ensuring the upkeep of marketing materials, paying salaries, using their ordering systems (POS), protocols and safety measures.
  • Training Manuals. Alongside months of in-depth training, McDonald’s also lays out their business processes in a manual for new franchise owners. It covers how long to cook certain foods for, how to use their operating systems and other best practices.
What are systems?
In any business - which is what your career is - systems provide a framework for getting things done optimally. For example, a simple system could be: Every time I find an out-of-date lemon in my basket, I’ll throw it away immediately. This simple system ensures people you make lemonade for don’t get upset stomachs.
Systems at a bigger scale save you time. For example, when starting Musicspace, I asked, how could I automate customer support better? I then created a system for customer enquiries:
If I get asked the same question more than two times, I’ll document it and add it to our customer knowledge-base.
This system has saved me so much time over the past year, and also means my customers get rapid support. Both my and my customers time is valuable, so it’s my duty to document things as best as possible so things flow like clockwork.
Ways To Automate Your Career
Now that you’ve read about the importance of systems in a business, it’s time to implement them into your career so you can succeed at scale.
1: Get your music catalog organized.
I’m sure you see me plugging my business often, but I can’t stress this enough. If your music isn’t cataloged and managed, you will miss out on licensing deals, sync deals, collaboration deals, and so much more. If you can buy Netflix for $9.99/month, you can afford our cheapest plan to organize/manage up to 10 songs in your catalog from $3.99/month. Invest in yourself. Sign up here. Once you’ve signed up and subscribed to a plan, you’ll immediately be able to organize and track your entire catalog, along with all of your catalog metadata in one central place.
2: Automate Promotion
If you’re a musician that wants to focus on content and song creation, you have to automate your marketing and promotion. One simple way to do this is by creating a spreadsheet with a list of playlist owners, YouTube reaction channels, Blogger’s, etc.
Next, learn how to use a free tool like Hunter Campaigns. This service allows you to send personalised and automated emails that you can send to all of the people in your spreadsheet.
Once you’ve set this up, every time you release a song, you can send a custom email that explains a little about your track (with a link) and that you’d love to know if they’d consider promoting it.
This will save you hours/days of time every release cycle.
3: Automate Branding/Tasks
For every E-book Musicspace releases, we’ve created a Photoshop document (PSD) that allows us to replace one book cover image with another. Doing so allows us to speed up graphic design processes for when we release a new E-book.
Think about ways you can automate branding elements with your career, for example:
  • If you use a vintage/grain overlay on your videos, save it as a preset so your editor (or you) can quickly edit your videos and make them look similar and unified.
  • Create and save an email template you send to your newsletter subscribers so they can always expect a familiar template/design.
  • Use a platform like later.com to schedule your Instagram content, or a platform like feedhive.io to schedule your Twitter content. This frees up time to ensure you focus on music.
4: Financial Software
One of the best things to come out of the world of technology is accounting software. Suddenly, after years of manually inputting data into confusing spreadsheets, we now have access to accounting services that connect to our bank accounts and ensures we stay compliant when it comes to tax season.
We recommend Google searching, “Simple accounting software” or “affordable accounting service”.
For reference, Musicspace uses a company based in the UK called “The Accountancy Partnership” (TAP). TAP helps us automate our expense tracking and income so that finances are no longer a headache. This area of your career is so important to automate and understand (it’s one of the main things that bankrupts musicians).
Closing Thoughts:
The idea of systems is to make your life run like clockwork, not to add stress to it. The world is complex enough, and, in a world full of information and pressure, it’s up to us to organise that information and use it to our advantage.
Thank you for reading!
As always Music Industry Digest Family, thank you for reading, and please be sure to share this with a friend if you found some value in it!
Did you enjoy this issue?
MID Team

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