Hello my friends!
Hope everyone’s enjoying the weekend (particularly those in Singapore who had an extra day off due to the elections!)
A few days ago, I had trouble sleeping. I spent majority of the time awake, thinking through what was going on in my life - work, my blog, my newsletter, my relationships with my friends and loved ones - and it hit me that I was happy. I couldn’t sleep because I was just too excited about life and it’s possibilities.
Ever since I started my personal branding / writing journey, I’ve always wondered how I could tie in all the topics I love (health, fitness, productivity and self-development) and share the knowledge I had. The problem was, I didn’t quite know who to share this with, but I just decided to build my website and post stuff up anyway. It definitely felt like I was shouting into the void, but as long as I could help 1 person with the knowledge I had, that sufficed for me as a start.
With the move to my new role at work, I’ll have the chance to work and interact with students in Singapore. And then it hit me, I suddenly felt like the stars had aligned, and the universe had finally presented to me who my niche target audience should be: Singaporean Students and Millennials! Of course that had to be it!
When I joined Google years ago, all I wanted to do was to help more students in their life journey. I’ve personally been through it, and know how hard and confusing it was navigating life - finding a job, battling self-confidence issues, feeling useless, stupid and fat (honestly, that was how I truly felt years ago). But if someone like me has made it this far, it’s entirely possible for others to do so as well, and they don’t have to feel so shitty going through the process!
It took me a good 5 years+ working at Google to finally get myself to this position I really wanted to be in. Along the way, I lost myself - but with some luck, lots of support and love, and amazing people / managers who looked out for me, I finally have the chance to be able to create impact in our younger generation’s lives both professionally and personally!
I’ve truly believed that I have found my ‘why’ - and I can’t wait to help both Students & Millennials lead a happy and healthier life (yes, therefore the new newsletter title). Even if you aren’t a millennial, I still hope my content will add value to you in some way!
I hope everyone has an incredible week ahead.
Till the next issue!