#IOVIAradar

Periodic dispatches on the ways brands are partnering with their consumers to create sustainable companies – and how your business can leverage the consumer participation economy.

Periodic dispatches on the ways brands are partnering with their consumers to create sustainable companies – and how your business can leverage the consumer participation economy.

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#72・

#IOVIAradar - Issue #72 - We help sustainable businesses grow

Hello from the heart of a scorching summer here in western Canada.In this issue of Radar, I wanted to share a bit about what we’re working on at IOVIA and what you can expect from us in the future.It’s all about sustainable businessesWhen we launched IOVIA in…

 
#71・

#IOVIAradar - Join today's Brand Accelerator Lab information session!

Join today's information session for our upcoming Brand Accelerator Lab for plant-based food brands.No problem if you can't make it live. Just register to get a recording of the session.Sign up now!

#70・

#IOVIAradar - Issue #70 - Our Plant-Based Brand Accelerator Lab

This spring we're kicking off the first program in our Brand Accelerator Lab series. This initial six-week lab is designed for plant-based food brands looking to supercharge their growth by partnering with consumers, plant-based fans and influencers – across …

#69・

#IOVIAradar - Issue #69 - Our new video!

Hi everyone,We hope you're all having a great start to 2021. We've been busy here at IOVIA. We have a lot of stuff we're cooking up for you in the coming months. We can't wait to share what we've been working on.If you've been following us on social media lat…

 
#68・

#IOVIAradar - Issue #68 - Calling all plant-based brands!

5 reasons community will supercharge growth for plant-based brands Plant-based food brands will soon be growing exponentially in number. Nearly every week we hear about another startup that has landed major venture capital investment. $8 million for Daring Fo…

 
#67・

#IOVIAradar - Issue #67 - Done with Facebook? Here's what's next.

The wave of brands pausing or abandoning Facebook advertising is growing.Unilever, Coca-Cola, Hershey, Verizon and Starbucks are just a few of the massive enterprises that have boycotted Facebook, after years of the company providing a platform for lies and h…

 
#66・

#IOVIAradar - You're invited to our Community Call with Matt Lane from BeerBods

We're thrilled to have Matt Lane from BeerBods joining us for our Community Call this week. We'll be discussing his innovative DTC model and the importance of community in building the BeerBods brand.Join us tomorrow - April 23 at 17:00 CET / 16:00 UK / 11:00…

#65・

#IOVIAradar - Join Thursday's Community Call on post-COVID marketing

“Only when the tide goes out do you discover who’s been swimming naked.” --Warren BuffetWe’d love you to join this week’s IOVIA Community Call where we will be discussing the changes we expect for brand marketing, post-COVID. It's based on a piece we publishe…

#64・

#IOVIAradar - Special issue - Community in a time of isolation

Everything's changed around the world. This issue of Radar is focused on community in a time of isolation. Our entire team has contributed to this blog.We're looking to help out our community as best we can.Please check out the blog and then join us for our c…

#63・

#IOVIAradar - Issue #63 - The 5 core principles of people-powered brands

This issue's recommendations are from Alicja Peszkowska, IOVIA's Community Strategist.

 
#62・

#IOVIAradar - Issue #62 - When community is your competitive advantage

IOVIA's Roland Harwood will be one of the speakers at an innovation workshop in London, UK on February 28, in partnership with IdeaDrop and KPMG. The workshop will help attendees access the resources they need to successfully build, implement and drive impact…

 
#61・

#IOVIAradar - Issue #61 - Welcome to the brand extinction era

We're thrilled to welcome Roland Harwood to the IOVIA team as Managing Director - Europe.From his home base in London, Roland will help lead the IOVIA team across Europe and partner with our clients as they build sustainable brands and lines of business desig…

 
#60・

#IOVIAradar - Issue #60 - Nobody trusts your brand

Brands are spending hundreds of billions on digital advertising every year.What are they getting for their money?This piece from The Correspondent takes a deep dive into what they're calling the new dot com bubble. Money quote:Keep that in mind the next time …

 
#59・

#IOVIAradar - Issue #59 - The CMO Report

Also from the CMO report, here's a key recommendation for marketing organizations looking to enhance their performance:Audit the environmental indicators used to build your marketing strategy. Identify gaps in your team’s knowledge of factors that impede stra…

 
#58・

#IOVIAradar - Issue #58 - The talent issue

California's Governor has signed a law that offers new protections to gig workers, one of many small revolutions that seem likely to shift the gig economy in a direction that's less extractive and offers more protections for workers at the ground level. This …

 
#57・

#IOVIAradar - Issue #57 - New power, not old methods

This is a must read article if your brand is spending too much on social media, digital advertising or considering alternative approaches that could bring in better ROI. In fact, like New Power, it's filled with things that make us nod our head, partly becaus…

 
#56・

#IOVIAradar - Issue #56 - Our Big Summer Issue!

For the last few months we’ve been working with IKEA to do our part in enabling their broader mission: to create a better everyday life for the many people. In fact, late last month we wrapped up the first pilot-focused IKEA Bootcamp in Sweden. We were one of…

 
#55・

#IOVIAradar - Issue #55 - Why brand communities fail

We continue to do research as part of our upcoming digital marketing report. One area we've focused on: challenges encouraging participation in brand communities. Here's what we've learned so far. The three biggest challenges faced by brands are reaching the …

 
#54・

#IOVIAradar - Issue #54 - In Sweden with IKEA

We’re deep in the research phase of our upcoming report on digital marketing, incorporating content on digital fan communities, influencers, and other key trends and tools across the industry. If you complete our simple survey, we’ll share a beautiful, detail…

 
#53・

#IOVIAradar - Issue #53 - A new gig economy?

We're deep in the research phase of our upcoming report on digital marketing, incorporating content on digital fan communities, influencers, and other key trends and tools across the industry. If you complete our simple 15 minute survey, we'll share a beautif…