Why Bauhaus and minimalism?
Works from the Bauhaus era are something that resonates with me the most when it comes to graphic design or architecture. Even before I started with my PosterLad posters my most favourite architect was Ludwig Mies van der Rohe. I loved everything about his work. Discovering the graphic design stuff from that era was not that difficult as it was somehow all connected thanks to the Bauhaus school. The combination of colors, simple layout and the most basic shapes is something that I love using too. I can not explain why. It is simply because I enjoy it more than anything else. To look at it or to create it.
Minimalism in my work is a bit different story. In my opinion, the fact that I am doing more minimal designs nowadays is that I simply evolved as a designer. When you look back at what I was doing in 2017 or 2018, that has nothing in common with minimalism. I was trying to make the design better with more details, more ideas in one go. Now I know it was not the greatest approach but I learned the lesson, I prefer simple ideas and simple layout. It also resonates with the viewer more.
What does your process look like? You just sit in front of a computer and start to play around shapes and colours or do play thoroughly the whole composition before?
I am still trying to keep the PosterLad project as something that I do for fun, as a hobby similar to playing video games or reading a book. Making a poster is something that I only do to enjoy myself, therefore I do not plan anything before I start a poster. Blank canvas is where I start. I also need a cup of coffee and some good music. :)
You say that you try to complete 4-5 posters a week, Aren’t you afraid that keeping such face pace would lead you to a burnout?
Yeah, absolutely, that could easily be the case. From my own experience, I found my way to somewhat prevent it from what happening. The key for me is not to force it. And always try new things, not to get stuck in one place. Nobody is paying me to make posters, I do not have a boss or anything. Therefore I only make posters when I want to. At the moment, I love making them so I make as many as I can.
I have read that you only present online work that you are satisfied with. How do you judge, that this is this moment that you won’t be able to improve your poster and it is finished?
That is a very good question. I struggle with this almost every single time when I make a poster. “Is this done now? Or maybe one or two graphic elements more would make it better?” Usually, I decide that less is more and go for the simpler option. Sometimes I also close the project, do other things for a while and get back to the poster again to evaluate it with a fresh perspective.
PosterLad is your own personal project. Did you have any doubts in moments that you just wanted to quit it?
I have never considered quitting. But there were times when I was doubting myself because I was not improving, I did not see any progress in my work anymore. That was at the end of last year. When I look back to what I was making then, it was basically just mosaic style. But there were so many more things that I can do! So I decided to completely change the approach. Every time I am making a poster I am trying to come up with a new idea. Something I have not done before. And that is where the joy and fun happens. Also, at that time people started to buy more posters than ever before which also fueled my dedication.
How does it happened that you have been featured in an exhibition?
It is definitely nothing like you are sitting in your fancy sofa, sipping wine and people from the design award call you that you won something. Usually, it works like this – I receive an email from the design award that they hold an event and are looking for people to submit their works. At the end of the day, it is business for them, so they need participants in the competition. I read through the guidelines, if there is any entrance fee, if that competition is for me at all and then I do or do not submit my work.
How does living and creating in Amsterdam differ from Czech? What are the pros and cons?
There is a difference. When it comes to life in Amsterdam, I can tell that people are somehow happier and more relaxed when you look at them. And if you are surrounded by people like that it also makes you feel good about yourself. The cons of living in the Netherlands is that I miss my family and friends from Prague. And I also miss Prague itself. I was born and raised there, I love the city and I am really looking forward to move back with my wife one day. I am not sure I can say my approach to work has changed since we moved to the Netherlands. I am a freelance designer, so I just do what I have to do every day the same way I was doing it in Prague.
Can you give some advice to any self-taught artist or designer?
Let’s just say there are no shortcuts. It may sound cheasy but it is so true. Keep working on yourself every day, improve, seek inspiration everywhere you go. Start your own personal project. Starting the PosterLad project was the best thing that ever happened to me career-wise. I have improved so much as a designer. Long story short – learn, learn, learn.
What is your favourite colour?
Royal blue. In combination with orange :)
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