Nowadays, you hear everywhere that a personal brand is crucial to achieving success. In my opinion, Frank Moth is in some way aligned with this perspective. What is your opinion on this matter?
You are very kind, although to be honest we don’t really see it like this. In general, it is quite difficult for us to manage all the commercial and business aspects of our work, like marketing and invoicing.
Every artist needs to show his works, observe viewers reaction, listen to comments or criticism. What connection do you have with those matters as a fictional artist?
Through our presence online, we have the ability to “listen” the audiences’ interaction with out work, through the photos our customers share or when they send us messages with the comments and criticism. We use our social media channels to showcase our work. In a way we connect with every single one of the matters you described immediately and continuously.
You put the human and its difficult problems at the centre of your digital collages. Depersonalization, derealization or insecurity, to name a few. They are covered with layers of romanticism and longing. Where this interest comes from?
From the beginning, the need to create was intertwined with the need to escape from this type of issues and difficulties and from the every day struggles. This is why our work is human-centered. These are issues we ourselves think about constantly in our daily lives. We have not thought to create something artistic outside of these concepts and emotions.