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Never ask users if they like your idea - Product Science Journal

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If users don't know what they want, how can you get value from talking with them? As a fierce advocat
 

Product Science Journal

April 19 · Issue #13 · View online
Insights for product leaders on applying design thinking, data science, lean startup, and agile principles to develop great product teams and product growth strategies.

If users don’t know what they want, how can you get value from talking with them? As a fierce advocate for user research and product discovery, I’ve come across this question many times. Recently I did an ask me anything with the Product School community on Slack, and it came up again. This week, I’m excited to have a more detailed answer to share. 
I’ve written up a step-by-step guide to planning early stage user research. Check it out below!

Do User Research Early to Build Products People Need
How to Transition into Product with former Shutterstock PM
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
Upcoming Courses
If you’ve been following me for a while, you’ve probably seen that I run in person workshops. Those are a lot of fun, and one of my favorite ways to work with people. But they aren’t accessible to lots of fantastic people, so I’ve been working hard to get some options online for anyone not able to attend a workshop. I have two new offerings to share:
How to Build High Growth Products Free Email Course
Evidence-Based Product Decisions Online Course
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