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How well do you work with your marketing team? - Product Science Journal


Product Science Journal

July 24 · Issue #18 · View online

Insights for product leaders on applying design thinking, data science, lean startup, and agile principles to develop great product teams and product growth strategies.

One of the things that stands out to me across my experiences working in product at B2B and B2C companies across different industries is the many different sizes and roles of marketing. At one B2B company, marketing and product barely spoke to each other - which sometimes resulted in huge product releases without enough messaging around them, or messaging that got the wrong people to the product. At some B2C companies, I’ve seen marketing have a huge influence and impact, leaving the product team to fight for their seat at the table.
At the end of the day, product management is about identifying and building feasible, usable, valuable products that customers will love. And you know what? If no one knows about it, they won’t try it - and if they don’t try it, they won’t love it. So you need marketing to get that word out so that people will give it a try.
What is the relationship between marketing and product like at your company? Hit reply and tell me your story.

Builder beware: marketing tension in product-first companies
How aligning product and marketing teams improves customer experience
Product Management vs. Product Marketing
Upcoming Webinar: Scaling Agile Product Management
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