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High Impact Experimentation

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Product Science Journal

August 21 · Issue #1 · View online
Insights for product leaders on applying design thinking, data science, lean startup, and agile principles to develop great product teams and product growth strategies.
Welcome to the first issue of the Product Science Journal. Each issue will focus on a particular topic. I’m kicking it off with high impact experimentation, the topic of my recent podcast interview.
In future issues, I’ll teach you more about how to use the best product thinking methods to develop great products in a highly complex, rapidly changing world. I’ll also share how to use the best modern management principles to lead product teams able to deliver those stand out products in organizations both big and small.
Let me know if you have a request for a future topic!
What is High Impact Experimentation?
High impact experimentation is the practice of using continuous, lean research to answer the most important questions a team has, guiding the team iteratively to the best product they can make. 
High-Impact Experimentation is Product Management
www.thisisproductmanagement.com – Share
“We don’t need to test everything. We need to test the things that are risky.” In this podcast interview with Mike Fishbein, I share my approach to experimentation and evidence-based product management, including examples from my time at Shutterstock, Babies R Us, and Weight Watchers. It’s about a half hour - give it a listen and share your feedback!
3 Best Practices for Adopting Continuous Product Discovery
www.producttalk.org – Share
Teresa Torres is one of my favorite product leaders. In this article, she talks about using continuous discovery to inform product decisions. 
Dual Track Development is not Duel Track
jpattonassociates.com – Share
This article by Jeff Patton is a great overview of the role of continuous research and validation in a product development process.
I'd love to hear from you!
My name’s Holly, and I’m excited to start this journey with you. I’ve been working in startups and high growth tech companies for a decade, done scientific research for several years, and have now started H2R Product Science so that I can bring my empathetic, continuous, research-based approach to product management to more companies, teams, and people like you.
I’d love to hear from you. What’s the biggest challenge you face? What’s your greatest success so far? How can I help? Simple reply to this email and tell me about it!
Until next time,
Holly
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