The best product teams not only talk to user regularly but also know how to reduce bias in their appr
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August 28 · Issue #2 · View online
Insights for product leaders on applying design thinking, data science, lean startup, and agile principles to develop great product teams and product growth strategies.
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The best product teams not only talk to user regularly but also know how to reduce bias in their approach. Here are two of my favorite articles to help you make sense of conversations with users.
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The Ladder of Evidence: Get More Value From Your Customer Interviews and Product Experiments
I’ve turned to this framework time and again to help teams plan and evaluate research.
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Interviewing Users
In this piece from Nielsen Norman Group, Jakob Nielsen explains what user interviews can and can’t do. He argues that despite many weaknesses, interviews are a valuable method for exploratory user research.
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H2R Product Science, New York, NY
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