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Focus Ruthlessly on One Metric - Product Science Journal


Product Science Journal

June 28 · Issue #17 · View online

Insights for product leaders on applying design thinking, data science, lean startup, and agile principles to develop great product teams and product growth strategies.

Everyone agrees metrics are important, but there is so much talk about metrics, and such a firehose of data, that knowing which metrics to track, how to interpret the results, and what decisions to make from them can be overwhelming. 
When I started working at Shutterstock on the Skillfeed business back in 2015, this was one of the first things I looked at. I learned a lot from the team there about marketing metrics, but I had a lot to teach them about product metrics. I believe firmly that if you want to drive product growth, you have to focus on the product metrics - customer behavior with your solution. If you can’t get that to a good place, the rest doesn’t matter.
Nowadays I help lots of clients and students figure out what metric to focus on - what is the best way to measure the growth in customers getting value from your product? I often help people understand why that ruthless focus on the most important metric will drive their business forward and move all the other metrics along the way. 
Here are some of my favorite articles on the topic, and an upcoming panel I’ll be speaking on about metrics!

The Only Product Metric that Matters
Finding the metrics that matter for your product
Data-Driven Product Management: Choosing the Right Metrics for Your Product
Upcoming Events
Making the Right Decisions with the Right Metrics
How about you?
I’d love to hear from you. All replies go straight to my inbox, and I read each one. 
Are you ruthlessly focused on one product metric? If so, what did it take for you to get there? If not, what’s stopping you?
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