I’ve got the weekend edition of the best articles we read across the web this week. I have included many interesting Digital Marketing related articles this week.
Customer Health Scoring is the concept that you can integrate together various “signals” about your clients in order to quantify your customer base.
In this post, You will learn that customer success will benefit ALL departments Show you how to approach building a Customer Health Scoring framework
Most importantly, point out what mistakes to avoid
Sentiment, whether positive, negative, or neutral, can have a major impact on the performance of your AdWords campaigns. Check out these tips and examples to help you test emotion in your text and display ads.
Find 48 points for website usability testing methods, so you can streamline user experience & prioritize specific features that can bring in more value.These methods involve different means of gathering data, different environments to evaluate users, and different perspectives on how to interpret your data.
No need to reinvent the wheel. Learn how contributor JD Prater got things wrong with Quora ads so you can avoid these errors, as he shares his learnings from participating in the beta.
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