Welcome to the August as well as the weekend! I’ve got you a new edition of the best articles we read across the web. I’m doing a giveaway for August you will get the announcement soon. Meanwhile, Read & Learn from our Newsletter.
A cynical take is that this is typical Microsoft, cribbing a successful naming scheme (‘365’) to rebrand an SKU that Microsoft actually announced a year ago. That’s true! A slightly more generous take is that Microsoft 365 is the latest implementation of the company’s decades-old bundling strategy, and, well, that’s true too!
Spotify’s singular focus on music sees it adding subscribers faster than the iPhone company with a streaming app on the side. Spotify has added 20 million subscribers.
Slack’s open letter to Microsoft received a lot of attention on Social Media and PR, several top technology media networks wrote about why this was a bad move by Slack.
Startups are embracing metrics driven approaches to making go-to-market decisions, but there are four broad mistakes we often see with LTV:CAC in particular. Here’s what they are and how to fix them.
The Facebook relevance score shows your audience’s reaction to an ad campaign. Follow these tips for increasing your score to see more successful campaigns.
Summary: The recent demise of Nasty Gal showcases the difficulty of reaching profitability especially when the startup landscape incentivizes capital inefficiency.
To date, there has been no case study on whether you’ll get cheaper results when using automatic bids or manual bids. And here in AdEpsresso, we don’t like to see the questions about Facebook advertising remain unanswered.
That’s why we set up a Facebook ads experiment to see which one brings better results: automatic bidding or manual bidding.
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