Welcome to the August as well as the weekend! I’ve got you a new edition of the best articles we read across the web. I’m doing a giveaway for August you will get the announcement soon. Meanwhile, Read & Learn from our Newsletter.
A cynical take is that this is typical Microsoft, cribbing a successful naming scheme (‘365’) to rebrand an SKU that Microsoft actually announced a year ago. That’s true! A slightly more generous take is that Microsoft 365 is the latest implementation of the company’s decades-old bundling strategy, and, well, that’s true too!
To date, there has been no case study on whether you’ll get cheaper results when using automatic bids or manual bids. And here in AdEpsresso, we don’t like to see the questions about Facebook advertising remain unanswered.
That’s why we set up a Facebook ads experiment to see which one brings better results: automatic bidding or manual bidding.