Itās easy to get caught up in the daily grind and leave our focus. WithĀ never-ending content throughout the internet, these links will save your time and accelerate your learning.Hope you enjoy this issue.Ā
SEO can be complicated ā in many cases, overcomplicated. How many ranking factors are involved in generating strong organic search results? Ten? Twenty? Thirty? Two hundred? A quick search for āSEO ranking factorsā will give you all of these answers and myriad others.
As technology advances, search engines can refine their ranking algorithms to better determine relevance and return results that better align with searcher intent. Because these ranking algorithms are constantly being improved and refined, search engine ranking factors are always evolving.
If youāre still sending out the same boring newsletter or promotional offer you used 5 years ago, itās time for you to make some improvements and adjustments.
But where do you start?
You may want to try testing a couple of different templates or designs to see which one is the most effective.Itās great for business owners and marketers who are actively trying to keep up with the new trends.
First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Raysonās incredibly interesting and well-researched post, āWe Analyzed 100 Million Headlines. Hereās What We Learned.ā
But to-do lists arenāt all bad. To-do lists let me capture things so I donāt stress out over having to hold it all in my brain. To-do lists let me see everything in one place. Theyāre a necessary evil. So as much as I dislike to-do lists, I need to have one.The Burner List is not perfect. It wonāt keep track of every detail or help you juggle a million projects. But thatās exactly the point. The Burner List is intentionally limitedāand therefore focused. Hereās how to make one:
Getting Things Done is a time management technique that took the world by storm when it was first published in 2001. It was created by David Allen after years of research and practice in the field of productivity methods.
Most people are interested in getting something done. But maybe you arenāt. Maybe you just want to feel productive, or efficient, or hard-working, without having to actually accomplish something. You canāt just start doing that. First you need to plan, and first you need to plan to plan.
Itās taken me a long time to learn that motivation isnāt an external source of inspiration.We talk about Motivation like itās this fiery, relentless, never-ending source of rampaging drive that has come before us.We think itās supposed to never end, and when it does, we suddenly wonder and feel very confused as to why we are āunmotivated.ā
How did Salesforce so successfully disrupt the market of incumbent, on-premise software providers with a model no one had heard of before?
How they remained so successful and continued to grow revenue and innovate on their products in an industry crowded with competitors? Hiten Shah take a deeper look at how the original SaaS behemoth got its start, and where it can go moving forward.
Not every business needs to be habit-forming. There are lots of ways to bring customers back, and many companies succeed without relying on customersā habits. They buy advertising, spend money on SEO, or open a storefront to capture customersā attention as they walk by. By contrast, owning a customerās habit is an asset that pays you.Ā
One of the most frequently asked questions I get from entrepreneurs is how to hire senior executives. No surprise there. Hiring for startups is always tough, hiring at the executive level can be downright terrifying.
We analyzed 101+ startup failure post-mortems to identify the top reasons startups fail. Here they are. We dug into our compilation of startup failure post-mortems (currently 101 and growing) and analyzed each one to understand the reason(s) for startup failure.
At the Igniter Annual Conference in Mountain View, Rand Fishkin shared eight common mistakes startups make with their marketing/growth hacking and how to avoid them. Hereās my notes from his talk: Why Startups Suck at Marketing
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