Ugh, the dreaded financial model! You know you need one but it’s not fun staring at a blank spreadsheet. Your financial model
is tied to many aspects of your business (ie, changing marketing channels changes your acquisition cost, hiring 1099’s vs W-2’s) so this is more than just a spreadsheet; it’s an interconnected overview of your startup and a worthwhile exercise.
While this headline article gets you up and going quickly, your final model is going to take several hours, a few iterations, a few tears, and after all of that - it’s never actually done! Did I already say Ugh???
Weekly Sprint - Brand Folder:
Create a Brand Folder (as simple as a Google Doc but can be fancy like aptly-named BrandFolder
) that has your logo, hex colors, messaging, bylines, and software style guide
. Check your website, social media accounts, email signature, and elsewhere
, and make sure your logos and color scheme are consistent
across all platforms. Reply to this email and I’ll personally give you feedback.