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Why Your Leads Aren't Converting

Why Your Leads Aren't Converting
By Get To Traction • Issue #19 • View online
Customer Acquisition Costs (CAC) are increasing so any lead that lands in your funnel is a big deal. It’s frustrating when you’re not seeing conversion rates your product deserves and even more frustrating when you have no idea why. These six reasons why your leads aren’t converting is helpful whether you’re trying to collect emails on your landing page or hundreds of customers strong.
~Diane
Weekly Sprint - Create a Feedback Survey: For any stage of your product, create a Feedback Survey to gauge how well your product aligns with customer expectations. Make it objective with lots of open-ended questions. Surveys don’t need to be lengthy, can be about more than just your product and can be asked at various stages of the customer journey. Reply back to this newsletter with your sprint and I’ll personally give you feedback.

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Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

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