Customer Acquisition Costs (CAC) are increasing so any lead that lands in your funnel is a big deal. It’s frustrating when you’re not seeing conversion rates your product deserves and even more frustrating when you have no idea why. These six reasons why your leads aren’t converting is helpful whether you’re trying to collect emails on your landing page or hundreds of customers strong.
Weekly Sprint - Create a Feedback Survey:
For any stage
of your product, create a Feedback Survey
to gauge how well your product aligns with customer expectations. Make it objective with lots of open-ended questions. Surveys don’t need to be lengthy, can be about more than just your product
and can be asked at various stages
of the customer journey. Reply back to this newsletter with your sprint and I’ll personally give you feedback.