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Why Subscriptions and Recurring Billing Works

Why Subscriptions and Recurring Billing Works
By Get To Traction • Issue #29 • View online
You probably don’t even know how many subscriptions you have; between streaming services, subscription boxes, and business services, it’s easy to forget. This popularity is a big reason why recurring billing is such a profitable revenue model.
Often incorrectly used interchangeably, recurring billing is different than SaaS - recurring billing is the revenue model while SaaS is the business model.
There’s more to recurring billing than charging a flat monthly fee. This feature article shows you different ways to think about how you can earn revenue from your customers.
~Diane
Weekly Sprint - Three Iterations:  Write out 3 sets of iterations either for your product, your marketing, your brand, etc.  What are your hypotheses for these iterations?  How will you test if this version is better?  Which metrics will you use?  Learn, learn, learn!

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