Jun 17, 2021

When Onboarding Friction is a Good Thing

By Get To Traction • Issue #30 • View online

I still believe good products reduce the friction required for a user to take action, whether that’s signing up for your product, getting to the ‘aha’ moment, or even cancelling. This feature article is a good counterpoint, where adding some friction - small hurdles - helps users create new habits around your product.

If a user is willing to go through a few hoops, they’re more likely committed to your solution and more likely to stay a customer. Which leads into the customer retention article also in this issue…. well isn’t that a coincidence?

~Diane

PS: My ‘real’ job at Founder Institute is getting busy as we prep for the next cohort. I’ll be publishing every other week for awhile until things calm down :) I’m still around on email to take your questions, though!

Weekly Sprint - Video Pitch: Video-record yourself giving a 1 minute pitch (with or without a deck) about your startup or product. Check out Here and Here. Show it to 3 people for feedback. Ask them to repeat back to you the highlights - the problem, solution, your why. What got lost in translation?

Why customer retention is the ultimate growth strategy

More often than not, the most effective solutions to short-term problems are long-term solutions. One strategy is doubling down on customer retention. Here are successful strategies from Segment, with some recommended tools to help.

segment.com • Share

Landing Page Checklist | 100+ Tools to Build a Landing Page

The world of Landing Pages is constantly changing. That’s why you need to change along. We gathered all tools you need to build your Landing Page in 2021. #1 Product of the Day on Product Hunt.

landingpage.fyi • Share

The three types of “good” onboarding friction

The goal of user onboarding isn’t just to get more people to experience your product’s value as quickly as possible. It’s also to help them adopt new product habits. Improve the user onboarding experience with this three-step formula to identify the good friction that will reduce your product’s time-to-value.

www.productled.org • Share

SaaS Fundraising Handbook

While there is no magic formula for success, VC Firm IVP created this handbook based on their experience to demystify the process and share some pro-tips. With both quantitative and qualitative elements, a comprehensive look at SaaS metrics and what investors want to see in those metrics.

www.ivp.com • Share

How to Interview your Customers

A simple script on how to perform Customer Development/Discovery problem interviews for your B2B or B2C startup. Instead of being stressed about what the customer is going to think about my idea, instead of fumbling over my words and worrying about the perfect way to pitch my product, a customer interview isn’t about me, my product, or my words. It’s about theirs.

customerdevlabs.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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