I still believe good products reduce the friction required for a user to take action, whether that’s signing up for your product, getting to the ‘aha’ moment, or even cancelling. This feature article is a good counterpoint, where adding some friction - small hurdles - helps users create new habits around your product.
If a user is willing to go through a few hoops, they’re more likely committed to your solution and more likely to stay a customer. Which leads into the customer retention article also in this issue…. well isn’t that a coincidence?
PS: My ‘real’ job at Founder Institute is getting busy as we prep for the next cohort. I’ll be publishing every other week for awhile until things calm down :) I’m still around on email to take your questions, though!
Weekly Sprint - Video Pitch:
Video-record yourself giving a 1 minute pitch (with or without a deck) about your startup or product. Check out Here
. Show it to 3 people for feedback. Ask them to repeat back to you the highlights - the problem, solution, your why. What got lost in translation?