Your position in the market - how your customer holds your startup in their mind - can mean the difference between ‘humming along’ and ‘breakout success’. How do you see yourself differentiating from your competitors? How do your customers view how you’re different? Here is a template to get you started. Trader Joe’s shouldn’t be competing with $120B Kroger but they’re able to take away market share because of their positioning (and maybe their Cookie Butter).
Connecting with the right kind of Angel can be the answer to an entrepreneur’s prayers. Entrepreneurs need to understand the different types of Angels so they don’t waste valuable time chasing the wrong Angels.
Founders are often surprised to learn that there are very few routes to scalable new customer acquisition. This article unpacks the three ways to drive consumer startup growth, offering a detailed framework and set of case studies for accelerating in each lane.
Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.
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