Jul 29, 2021

SEO is Still a Thing and Yes You Need to Do It

By Get To Traction • Issue #33 • View online

This week’s feature article goes waaaay beyond tweaking your metatags. From your website content to backlinks, knowing what Google looks for - and rewards - can help drive FREE traffic to your startup. For SaaS companies, you may have a longer lead time than say, an ecommerce site. You’ll want a strategy in place that brings users to you during the whole lifecycle of their decision-making process.

~Diane

Weekly Sprint - Signup for Industry Newsletters: Who are the thought leaders in your space? Which companies are reporting on pertinent trends? Search for “Top newsletters in ___” or use a newsletter directory platform to find well-known and also up-and-coming newsletters on any topic.

How to Build a B2B Influencer Marketing Strategy (And Why Should You Do That Right Now)

B2B influencer marketing is a type of social media marketing when you promote B2B products and services via popular bloggers and opinion makers. Find the right audience, generate leads, and make a bundle.

signum.ai • Share

SaaS SEO - The Ultimate Guide to SEO for SaaS Brands

Discover the proven framework to develop a SaaS SEO strategy and rank your SaaS at the top of the search results. Very in-depth but approachable article, great for newbies and those looking to optimize what they’re already doing.

smashingcopy.com • Share

How to Get A Good Idea: 196 Idea Generation Techniques, 33 Expert Exercises, and 25 Resources

A Compendium of Creative Exercises. By using deliberate practice and actively exercising your idea muscle, you can make creative that outperforms anything you’ve ever made before, over and over again. An article targeting creative professionals but useful for generating marketing content, new business ideas, or new features.

www.marpipe.com • Share

Building the initial team for seed stage startups

This blog is targeted at startups who have raised their first $500k-1M of funding, which often leads to hiring 4-6 people – this first batch of folks is critical, of course. A good read if you’re starting to think about raising, too, as you’ll want to use part of your funds to hire a team.

andrewchen.com • Share

Case Study: What I Learned From Sending 110 Cold Emails

I sent over 100 cold emails — using both manual and automated outreach methods — to land myself some guest posting opportunities. The step-by-step process and WHY certain tactics were used.

sumo.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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