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SAFE-ty First

SAFE-ty First
By Get To Traction • Issue #31 • View online
Released by Y Combinator in 2013, the SAFE (Simple Agreement for Future Equity) Note investment vehicle has become popular for its simplicity and founder-friendly terms. Easy doesn’t always mean better, and there are many options to raising funds. Once you bring someone else’s money to the table you’ve added a stakeholder in your business. Raising funds is a means to an end, not the end goal.
Weekly Sprint - Customer Segmentation:  Go waaay deep on your target market.  What are different ways you can segment your potential customers - either by hyper-specific demographics, hobbies, behaviors, even the social platforms they’re on?  How can you dominate that small niche?

5 Signs You Should Pivot or Change Your Startup Idea
A Path to the Minimum Viable Product
SAFE and Convertible Note Calculator
How to get your first 50 users
9 Ways to Build Virality into your Product
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