Jul 1, 2021

SAFE-ty First

By Get To Traction • Issue #31 • View online

Released by Y Combinator in 2013, the SAFE (Simple Agreement for Future Equity) Note investment vehicle has become popular for its simplicity and founder-friendly terms. Easy doesn’t always mean better, and there are many options to raising funds. Once you bring someone else’s money to the table you’ve added a stakeholder in your business. Raising funds is a means to an end, not the end goal.

~Diane

Weekly Sprint - Customer Segmentation: Go waaay deep on your target market. What are different ways you can segment your potential customers - either by hyper-specific demographics, hobbies, behaviors, even the social platforms they’re on? How can you dominate that small niche?

5 Signs You Should Pivot or Change Your Startup Idea

A startup that is not agile and prepared to adapt to customer and market needs and conditions will unlikely succeed over the long run. Watch out for these 5 signs - a need for change in your startup may be coming or overdue.

medium.com • Share

A Path to the Minimum Viable Product

Many founders get hung up on understanding how to select the right minimal viable product. This is a concept to simplify the search for product/market fit by using an MVP Tree. From Steve Blank, guest post Shawn Carolan.

steveblank.com • Share

SAFE and Convertible Note Calculator

This calculator helps early-stage founders plan for SAFE and Convertible Note financings by modeling the impact of their conversion in a priced round.

safes.carta.com • Share

How to get your first 50 users

Short but thought-provoking ideas for acquiring your first users. Not tactics but good reminders on how to find customers where they already are.

buildstartups.substack.com • Share

9 Ways to Build Virality into your Product

Consumer product startups have to bake a viral channel into their product from the get-go; they can’t merely glue it on later. It’s hard to slap a viral channel onto an existing product. But you can do a lot to nudge users to invite others.

medium.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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