May 27, 2021

Put a Feather in your Cap... Table

By Get To Traction • Issue #27 • View online

In theory, a cap table is a straightforward document that captures and organizes who owns what in your startup. In practice, this living document gets cumbersome quickly. Even if you haven’t raised any funds yet, learning about managing your Cap Table now will make the issue less tedious later.

~Diane

Weekly Sprint - What’s Your Unfair Advantage: What unique skillset, business model, or intellectual property do you have that will discourage competitors in the future? How do you lean into it and build your advantage right into your product? PS: Investors love unfair advantages.

Your 2021 Guide to Creating (and Optimizing) a Value Proposition

Value propositions could be the missing link that connects you with your audience. Find out how to optimize yours - and increase conversions - to get your message across.

unbounce.com • Share

Cap Table 101

Put simply, a cap table is a register of a company’s shareholders and how much they own. Unfortunately, as a company matures, the cap table develops into a much more complicated beast. But don’t sweat, we will try our best to explain it all in this article.

medium.com • Share

Product-Led Companies: Why and How They Work

Companies that use a product led growth strategy look to the product as the defualt for solving problems. Find out how it works and how sales and marketing factor in.

openviewpartners.com • Share

What’s in a name? A lot.

The right name delivers more value than ever before. It tells your story and allows your brand to “communicate across mediums, languages, and cultures.” Every startup should at least consider these tips when figuring out a name for their work.

om.co • Share

Inbound Marketing Lead Generation: Top 10 Ways to Boost It

Inbound marketing makes your company visible online. Let us walk you through the top techniques that you can use to empower lead generation in your company.

signum.ai • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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