Nov 28, 2020

Product Pricing - Nail it the First Time

By Get To Traction • Issue #5 • View online

Setting your price is not as straightforward as it seems, especially with an MVP or initial launch.

Considerations: What is this pain costing your customers - financially, emotionally, time-wise? Who actually IS your customer? The IT dept head may be buying your product but it’s the knowledge workers using it. How are you positioning yourself in the market, ie - cheaper alternative, more expensive white glove option?

Rule of thumb: If 20% of leads say your price is too high, you’ve hit the sweet spot.

~Diane

How to disrupt a traditional industry in 5 steps

Although existing players are in most cases taken by surprise, disruption actually follows a predictable yet largely unknown pattern. We describe 5 essential steps for disruption.

www.revelx.co • Share

What we did right to raise an $8.3M seed round

Armed with experience on both sides of the table, ‘nuffsaid founder Chris Hicken can share a unique perspective on how to raise money effectively. Rule #1: Always start by understanding your VC’s motivations and pain, then tailor your messaging and pitch accordingly.

medium.com • Share

Complete guide to cold calling [+ sales cadence example]

Find out experts’ cold calling tips and tricks on how to prepare for a cold call, overcome fear of rejection and perform better.

blog.lemlist.com • Share

Hit the Emotional Gym — The Founder's Framework for Emotional Fitness

Psychologist Dr. Emily Anhalt explains why taking care of your emotional health should be less like going to the doctor and more like going to the gym.

firstround.com • Share

Pricing Your Product

This Sequoia Guide covers strategies that can help you figure out the right price for your product. What to do when your product has no pricing benchmarks; how to match your price to perceived product value.

www.sequoiacap.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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