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Product Pricing - Nail it the First Time

Product Pricing - Nail it the First Time
By Get To Traction • Issue #5 • View online
Setting your price is not as straightforward as it seems, especially with an MVP or initial launch.
Considerations: What is this pain costing your customers - financially, emotionally, time-wise? Who actually IS your customer? The IT dept head may be buying your product but it’s the knowledge workers using it. How are you positioning yourself in the market, ie - cheaper alternative, more expensive white glove option?
Rule of thumb: If 20% of leads say your price is too high, you’ve hit the sweet spot.
~Diane

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