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Product-Led Leads the Way

Product-Led Leads the Way
By Get To Traction • Issue #34 • View online
Although startups have been ‘product-led’ (meaning, the product does the selling rather than a sales team) for years, it’s been more recent that the term ‘Product-Led Growth’ has entered the lexicon. More than just a freemium model, PLG is an intentional focus on your user and driving value first. As this feature article shows, incorporating PLG into your GTM is the WTG (way to go)!
~Diane
Weekly Sprint - Document Your Biggest Risks:  Some risks are inherent to any startup.  Which risks are deal-breakers?  What assumptions do you have that, if proven wrong, would derail your startup?  What can you test to disprove (de-risk) that risk?

Stop asking your users what they want
Product-Led Go-To-Market Strategy: Your Resources Cheatsheet
19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace
The Secret to Cracking the Minimum Viable Product? Pick a leaf from your MVP Tree
Don't build products, build relationships
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