Although startups have been ‘product-led’ (meaning, the product does the selling rather than a sales team) for years, it’s been more recent that the term ‘Product-Led Growth’ has entered the lexicon. More than just a freemium model, PLG is an intentional focus on your user and driving value first. As this feature article shows, incorporating PLG into your GTM is the WTG (way to go)!
Weekly Sprint - Document Your Biggest Risks: Some risks are inherent to any startup. Which risks are deal-breakers? What assumptions do you have that, if proven wrong, would derail your startup? What can you test to disprove (de-risk) that risk?
User interviews are a method user researchers use to learn more about their customer base. Four common questions you should avoid to improve the quality of your user interviews. Hint: Don’t ask people if they like your design.
From iconic Menlo Ventures. Startups fail when they don’t build a simple solution to a problem many people have. Many startups fall into the trap of building toward a “mission” rather than a minimum viable product (MVP). Solve one job for one customer group such that customers consistently use your minimally viable product for an important part of their work or personal lives
Pitching your idea to strangers is not validation. In order to validate your product idea, you have to first forget about it and start building relationships. You will unlock learnings from your future users and navigate towards the right product to build.
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