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Product-Led Leads the Way

Product-Led Leads the Way
By Get To Traction • Issue #34 • View online
Although startups have been ‘product-led’ (meaning, the product does the selling rather than a sales team) for years, it’s been more recent that the term ‘Product-Led Growth’ has entered the lexicon. More than just a freemium model, PLG is an intentional focus on your user and driving value first. As this feature article shows, incorporating PLG into your GTM is the WTG (way to go)!
Weekly Sprint - Document Your Biggest Risks:  Some risks are inherent to any startup.  Which risks are deal-breakers?  What assumptions do you have that, if proven wrong, would derail your startup?  What can you test to disprove (de-risk) that risk?

Stop asking your users what they want
Product-Led Go-To-Market Strategy: Your Resources Cheatsheet
19 Tactics to Solve the Chicken-or-Egg Problem and Grow Your Marketplace
The Secret to Cracking the Minimum Viable Product? Pick a leaf from your MVP Tree
Don't build products, build relationships
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