Apr 8, 2021

Mastering Your DTC Marketing

By Get To Traction • Issue #20 • View online

Direct to Consumer (DTC) products have been on the rise with more people staying home and becoming more open to shopping online. When you can buy anything online, how to you stand out? There are a few strategies that appear to be working well - customizing the customer’s experience, for example, to drive organic growth. You’ll still need lots of eyeballs to get initial traction but the ‘trend gods’ are in your favor.

~Diane

Weekly Sprint - Who ISN’T your customer: List your ideal customer characteristics - demographics, psychographics - and then create an anti-persona sublist. Anti-Persona’s are people who think they are your target audience, but aren’t. It may be arguably more beneficial to define who isn’t your customer. Reply back to this newsletter with your anti-persona list and I’ll personally give you feedback.

11 SaaS Startups (Like You) Share Their Best Onboarding Emails

You want to get some onboarding email inspiration, but all you find on Google are examples from unicorns like Dropbox, Airbnb, and Netflix. Instead, here are 10 early and middle-stage companies sharing their best SaaS onboarding emails to onboard and convert customers.

encharge.io • Share

Master DTC Marketing | Learn Organic vs. Paid Acquisition

Everyone wants to start a DTC (direct-to-consumer) brand, but how do you ACTUALLY grow it from scratch? The key here is content marketing strategy, influencer marketing, proper use of marketing analytics, and social media marketing.

www.youtube.com • Share

Positioning - A Practical Guide

The 5 components of positioning your product in the market. As told by “Obviously Awesome” author April Dunford, the definitive expert on positioning. Great article pulling in lots of different angles and identifying common mistakes.

www.lennysnewsletter.com • Share

"Powered by" - An Acquisition Channel Nobody is Talking About

Despite this strategy being consistently mentioned by founders as a viable growth channel that worked for them, it’s not well known. Maybe the reason for this is that this method is so simple to implement… yet so effective.

zerotousers.substack.com • Share

How customer expectations are rising – and what to do about it

There’s a growing, significant gap between expectations of your product and the reality your customers experience. We talked to support leaders to learn how to bridge the gap.

www.intercom.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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