Apr 29, 2021

How to Scale your Sales - From Scratch

By Get To Traction • Issue #23 • View online

Look at you! Customers are buying your product - some of them you don’t even know! You might be in the elusive Product-Market-Fit stage and it’s time to think about building out your sales team. What will your startup look like when sales have doubled, or 10X? For instance, who will handle customer support? Have a future organization chart in mind that you can grow into.

~Diane

Early-Stage Startup Mastermind: I’m looking to add another Mastermind group. A Mastermind is a small (~6) group of peers who help each other through challenges, brainstorming, and provide accountability. Interested? Just reply to this email.

Weekly Sprint - Early A/B Testing: Swing for the fences when you’re early. Small tweaks won’t bring big results. Try drastically reducing the steps required to sign up or pay. Rewrite your website marketing copy. Cut out half your features. How to A/B test.

Value Proposition Canvas: What It Is and How to Use It to Know Customers Better [Templates & Step-by-Step Guide]

The Value Proposition Canvas is a powerful tool that helps you understand what value you bring and how to communicate it to your customers. It’s a deceptively simple tool but one that needs to be filled with care. I’ll show you the key steps and even share with you my go-to templates and trigger questions.

valchanova.me • Share

0 to $4m ARR in less than 3 years, bootstrapped (7 secrets revealed)

Key learnings from Lemlist. A different take focusing on the non-tangibles like building your team and creating processes.

blog.lempire.co • Share

Guide to Product Planning: Three Feature Buckets

An older but still relevant article. This advice is a simple classification framework for the features that you are considering for a product, whether it’s a single “large scale” launch, or a series of product features that are planned out on a roadmap.

adamnash.blog • Share

The Market Curve

The market you choose to serve is one of the most important factors for an early-stage startup. Sequoia Capital shares one way of thinking about market. It’s their take on how to deal with that annoying Market slide in your deck.

medium.com • Share

How to Scale Sales at Your Startup

You lean back and think, ‘This product is amazing. It’s time to scale sales as quickly as possible’. If this is where you are right now, great — I’m going to share with you exactly how to do it.

medium.dave-bailey.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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