Well, looks like I’m guilty of making a few of these email intro blunders… Best tip? Make the opening line about them, not why you’re reaching out. Also, keep yourself to one, clear CTA.
PS - what articles have you found recently that have been super helpful? Let me know so I can add them to my early startup directory (coming soon, as they say).
When it comes to persuasion, companies have traditionally appealed to the left side of the brain — logic, pricing, specs. Emotion, however, has proven to be the better marketing tool. Here’s how to tell a great brand story.
Follow this process, and your introduction email response rate is almost guaranteed to improve. Great for cold emails and LinkedIn connection requests.
We don’t have *a* health care problem or *an* education challenge. We have thousands of them. Start with a small, nagging problem and use that as a wedge for problem/solution discovery.
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