Wahoo - my first issue! After mentoring many wonderful founders on their early journeys I noticed there were too few dedicated resources for early stage startup companies. With this newsletter (and a startup directory on the way) I hope to close the gap between idea and initial customer base.
Convincing your first sales leads to buy your product is tough for most startups. Instead of starting sales conversations as transactional, I advise founders to ask their first leads to be ‘customer advisors’.
Ideation for a new venture can be a long, frustrating, mentally exhausting process. Strong founders move forward fast with evaluation of ideas, but still find it challenging to make an all-in decision.
Playbook for founders and marketers on how to build brands. Every brand starts with three foundational elements – Product, Audience and Market – and it’s your job as a founder or marketer to understand this complicated relationship.
Get To Traction is a weekly newsletter hand-curated specifically for first time founders, early stage startups, and founders grinding to get their products built and land their first users. I dig through 50+ newsletters and blog posts every week and pull out the articles most relevant to getting your startup launched and on its way to traction.
Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.
Visit our Early Stage Startup Stack at www.gettotraction.com