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Get Inside Your Users' Minds

Get Inside Your Users' Minds
By Get To Traction • Issue #26 • View online
One of the biggest issues I see with early-stage founders is they don’t do enough customer discovery. And then when they DO, they ignore the warning signs and plow ahead with their original idea. Think about the products you love…. does it feel like the company just ‘gets’ you? Customer Discovery should be a priority during your ideation phase but also, keep talking to your potential users along the way and continue to iterate, iterate, iterate.
~Diane
Weekly Sprint - Create a Competitor Matrix: Think about comparing feature sets, but also competitor maturity and even keyword gaps. The more you can see different ways your product stacks up, the more insight you have to better refine your product. And yes, you DO have competitors.

Focus on Getting Your First 10 Customers For Your Startup
The Hidden Freemium Advantage
The Founder’s Guide to Actually Understanding Users
How to Go Viral: A Content Marketer’s Guide
The first 18 months of a startup
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Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

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