Mar 4, 2021

Effects of Hype and Exclusivity for Your Launch

By Get To Traction • Issue #15 • View online

Do you have your invite to Clubhouse yet? It’s pretty cool when a product can achieve so much traction by NOT being available to everyone. You need to have an incredible Unique Value Proposition for this to work; something revolutionary that gets people talking.

A tactic here that you can utilize is a simple waitlist. This gives you permission to talk to your potential users and get early feedback to make your product even better.

~Diane

PS: And no, I don’t have my invite yet since I’m on a ‘droid, sigh….

Weekly Sprint - Co-Founder Job Description: Write down your roles and responsibilities for your future co-founder, job-description style. Think beyond technical or business skills. What knowledge gaps can this person fill? What personality type? Work ethic? Equity expectations? Send me your Weekly Sprint by replying to this email and I’ll personally review it and give you feedback.

Ecommerce Subscriptions: Pandemic-Induced Fad or Here To Stay?

Demand for subscription ecommerce is increasing, and the opportunity to tap into this market is all yours. Are you ready for it?

www.chargebee.com • Share

The Value of a Velvet Rope: Effects of Hype and Exclusivity on Launch Strategies

None of us are new to the idea of hype and exclusivity around drops and launches. We tend to want things simply because other people want them. A look at Clubhouse when it only had 5,000 users.

gabygoldberg.medium.com • Share

Why $9/Mo is Better than Freemium

In this podcast, Userlist co-founder Jane Portman shares how they arrived at the decision to offer $9/month, why they opted not to offer freemium, and why it makes perfect sense.

productled.com • Share

Hiten Shah on building a wants vs. needs business and identifying what's in your control

There are a lot fewer wants when a recession hits, and there are a lot more needs, and some of them might be new needs. How to find legit needs and what encouragement Hiten has for other founders.

krit.com • Share

In-house vs Outsourcing vs a Hybrid Approach

Ready to build software or applications for your business? Here is the question - should you use an in-house team or outsource your software development? An objective look at pros and cons so you can assess for your situation.

labs.gstdev.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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