Nov 22, 2020

De-Risk Your Startup for Fundraising Success

By Get To Traction • Issue #4 • View online

The hard thing - and cool thing - about launching a startup is that every component is a risk: am I building the right solution, will customers find me, can I find a team. What if this doesn’t work? What if this DOES work? As inherent risk is to a startup, not surprisingly investors don’t like risk.

Early on, identify the biggest risks for your company and address them head-on. For example, test customer acquisition with an ad-driven landing page.

What hypothesis, if proven false, would cripple your startup? Start there.

~Diane

20 Growth Marketing Hacks To Get Your First 100 Customers

One of the most daunting challenges facing any founder or small business owner is attracting your first 100 customers. This post has 20 tips from multi-million dollar companies like Lyft, Snapchat, Uber, Morning Brew, and Superhuman.

entrepreneurshandbook.co • Share

Before You Grow: Growth, MVP, Product Market Fit

Startups are defined by growth, but growth isn’t step one in building a great company. If you focus on trying to grow before you make a product people love, you are unlikely to succeed. Great Y Combinator post.

www.ycombinator.com • Share

Risk Assessment and Prioritization for Startups - Google Slides

Investors reward you for addressing key risks. Everyone says you have to double down on your company’s strengths. You do have to do that, but you also have to eliminate critical weaknesses. Google Slide deck to walk you through the process.

docs.google.com • Share

The Keys To Making A World-Class Virtual Pitch Or Presentation

Don’t get sucked into the pool of Zoom mediocrity. Making a world-class virtual presentation takes effort, planning, and practice, but that’s a good thing. When everyone is bland, grey, boring, and uninspiring, you can shine. As told by a former television producer.

www.forbes.com • Share

$1,000 MRR: Harder Than I Anticipated

If you’re looking for a case study about how to grow a SaaS fast, this is probably not the one. This is mostly a look back at how Pigeon founder Pat Wells slowly reached 40 paying customers, what worked, what struggles he faced, and what he learned.

patwalls.com • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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