Apr 15, 2021

Aligning Your Messaging for Go-To-Market Campaigns

By Get To Traction • Issue #21 • View online

Whether you’re launching version v1.0 into the world, or maybe the latest feature request, it’s not enough to simply tell your potential customers about said feature. Your sales and marketing team (even if that’s still just you) need to be aligned in how you present those features. Go-To-Market is a critical step in your startup journey and the best campaigns are when the messaging is consistent between your marketing copy, how you close a sale, and the benefit you offer your customers.

~Diane (who am I again?)

Weekly Sprint - Customer Discovery; Talk to 5: Schedule interviews to talk to 5 potential customers. Don’t sell anything. Don’t introduce your product or features. Just ask questions about their pain points and what they’re currently doing to alleviate the pain. Which assumptions do you believe to be true, that could be false? Reply back to this newsletter with your sprint and I’ll personally give you feedback.

How to Design a CTA Button That Converts

What makes a perfect CTA button? From color and shapes to placement and animation, here are some tips on how to design a CTA that converts.

qodeinteractive.com • Share

The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product

Insightful article from Andrew Chen. When something’s not working, it’s tempting to simply build more product. This leads to the launch-fail-relaunch cycle. How to correctly pick your next features.

andrewchen.com • Share

Company Knowledge: Army of second Brains

When you’re only a few employees in, how can a startup maximize the knowledge power of each contributor? You need a pipeline (Knowledge Management System) to collect the knowledge of every employee.

buildersdock.com • Share

Kicking in GTM Programs: A Crucial Product Marketing Activity for Early-Stage Startups

You may not have separate sales and marketing departments yet. This is still a great article that shows you how to align marketing and sales messaging with your Go-To-Market (GTM) strategy, for launch and subsequent feature releases.

openviewpartners.com • Share

[Product] Candu - Create the user experiences your customers need, no coding required.

The web builder for all of your products. Our no code web editor will help you to drive activation, enable discovery, and improve retention for your employees and clients.

www.candu.ai • Share

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By Get To Traction

Get to Traction is a weekly newsletter for first time founders, early stage startups, and those grinding to get their products built so they can land their first users. Curated by a serial startup-er and local director of the world’s largest pre-seed accelerator.

Visit our Early Stage Startup Stack at www.gettotraction.com

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