Why Digital Fashion Needs Phygital Concept Stores, ZERO10 X Crosby Studios Pop Up At NYFW
AR fashion platform ZERO10 is partnering with physical design practice Crosby Studios on a digital clothing collection and IRL metaverse concept store popping up in SoHo over New York Fashion Week.
The space will showcase and sell a five-piece virtual collection designed by Crosby Studios, which also conceptualized the physical interior design using the Studio’s signature pixelated print that’s inspired by the 90s video game aesthetic.
The digital collection features a checkered suit, pixel leopard hoodie and video game pants — free of charge for fitting, sharing and saving to digital wardrobes within the ZERO10 app. A “light” shirt must be purchased prior to trying on, and the final piece, the “disappearing pants” are available as a limited-edition NFT collection retailing at 0.1 ETH (around $160). The technology allows for experimentation with different special effects such as disappearing prints and gradients. According to ZERO10 CEO, George Yashin, the idea behind the space is “to combine metaverse experience with a focus on creation and interaction by bringing it to the physical world to make it more mainstream.”
“Digital fashion doesn’t need to be limited to web 3.0 and only exist virtually but, to live outside of it—on people, around us, in public, in social media, and in concept spaces,” he adds.
A major focus is interactivity and community so guests can both experiment with content creation and drink bubble tea together IRL at the onsite Eat Me Milk Me bar.
Visitors to the pop-up’s fitting rooms will be prompted to scan QR codes with their iPhones which lead to the ZERO10 app. They can try on and share the digital clothing via ZERO10’s AR technology either in real time or via photo by uploading a picture from their iPhone’s camera roll to overlay pieces and share on social media.(Read More on Forbes
Digital Trends Alter Fashion Industry in Indonesia
To be able to manufacture excellent and competitive products, the government is encouraging
Indonesian fashion industry players to improve digitalisation and sustainability; and the digitalisation of fashion shows encouraged designers to be more inventive in their public presentations of new collections.
Angela Tanoesoedibjo, Deputy Minister, Ministry of Tourism and Creative Economy stated that the COVID-19 pandemic has transformed consumer behaviour and consumers are growing more tech-savvy. Several surveys also reveal that, despite a decreased tendency in consumption of fashion products and accessories throughout the pandemic, fashion and accessories continue to dominate e-commerce sales. She added that strengthening the digital aspect and issues of sustainability are two things that must be anticipated by Indonesian fashion industry players.
“This is an opportunity that we need to take for fashion activists in the country because the online shopping phenomenon will not stop here. Technology will continue to develop in the fashion industry and moreover, Indonesia is dominated by young people who are very close to technology,” the Deputy Minister Angela elaborated, referring to the recent online bazaars and live streaming of the Indonesia Fashion Week (IFW) that showcased Indonesian culture.
The Ministry of Tourism and Creative Economy acknowledged IFW 2022, which embraces digitisation as well as the designers that continue to present inventions and innovations to continue to thrill the national fashion sector, which grew by 52 per cent in 2021. The Ministry has urged SMEs in the creative industry, such as fashion, to become digital and seek new revenue opportunities and must take advantage of any sustainability issues. (Read More on OpenGov
This Founder Is Using AI to Solve Fashion’s Biggest Problems
Laws of Motion founder Carly Bigi is building for the conscientious consumer who values personalization, inclusivity and sustainability.
It’s mid-July, and the yacht on the Hudson is called Praying for Overtime
— an apt name for the boat hosting the Laws of Motion
event, where founder Carly Bigi and her crew’s passion for beautiful, perfect-fitting clothing
bubbles up alongside the Aperol spritzes at the bar. Bigi herself wears a vibrant pink romper that manages to strike the balance between totally chic and still professional
, a throughline for the collection, and the pieces on deck: a rack of white with subtle feathers ringing sleeves and hems.
Laws of Motion’s styles are modern takes on timeless silhouettes, but that’s where any resemblance to other brands begins and ends. That’s because Laws of Motion, which counts Rent the Runway
co-founder Jenny Fleiss
among its investors, relies on data to help customers find the ideal fit and reduce the impact of fast fashion
(there’s an estimated 92 million tons of textile waste
each year, globally).
“It helped me embrace the mindset that rules are suggestions.”
Putting tech at the company’s core was a natural progression for Bigi. Growing up in Houston, Texas, with deep roots in the NASA
community, she learned to view “the present as a springboard for what could be possible in the future.” “[It] helped me embrace the mindset that rules are suggestions,” she tells Entrepreneur
, “and that just because something was done a certain way before does not mean that’s how it needs to be done going forward.”
Bigi began her career in management consulting, where she learned how to build and run teams
while identifying, defining and solving “some of the most complicated problems at some of the world’s most complicated businesses.” It’s a skill set she’s been able to put to good use at Laws of Motion — where precision and innovation are essential in addressing the fashion industry’s giant waste issue.
“Fundamentally revolutionizing the apparel industry
means revolutionizing the role of precision data within the apparel industry,” Bigi explains. “And so Laws of Motion AI technology
blends proprietary and complex computer visioning and learning tech with a very simple user interface
to increase data precision and reduce friction in the buying experience.” (Read More on Entrepreneur