Web3 has a diversity problem: Enter non-binary avatars | Vogue Business
In the fantasy realms of the metaverse, people want diversity that is true-to-life. But mitigating built-in biases means there’s work to do on representation, particularly of avatars.
Seeking to remedy that, next week, L’Oréal-owned Nyx Professional Makeup in partnership with People of Crypto Lab, a new metaverse-focused diversity lab, is launching a non-binary NFT collection and Pride event to bring more diverse representation to the metaverse. It’s happening on The Sandbox blockchain-based virtual real estate platform which is also being opened to visitors early, (a rarity for the platform) indicating the importance it places on these types of efforts. Indeed, The Sandbox founder has called out the problem of cis white- men building the tools to make the metaverse in the past, and the built-in bias that comes with it. The Sandbox typically opens for limited-time seasons only; Season 3 opens after this space opens. This is also the first beauty brand project in The Sandbox.
The project includes a weeklong #Metapride party as part of “Belonging Week” starting 24 June; the disco dance floor will be emblazoned with “Say Gay”, a nod to the recent Florida rule that bans in-school discussion of sexuality from kindergarten up to grade three. The project centres on the 8,430 avatars, designed to be representative of the 80 per cent of the global population that academics have termed the Global Majority that is Black, Indigenous and or people of colour combined with the LGTBQIA+ populations globally which IPSOS research says ranges anywhere from 3 to 10 per cent. Together, the People of Crypto (POC), landed on 84.3 per cent, represented by the 8,430 avatars. Avatar traits will include 36 skin shades, different disabilities such as prosthetic limbs, and garments including the hijab. Owners of the non-binary avatars will be able to customise their gender identity and sexual orientation. Avatars will wear makeup inspired by Nyx cosmetics that has been voxelized (the three-dimensional version of pixelated) and represents the colours of the progress Pride flag (an update to the rainbow symbol that is designed to include black and brown people and transgender people). (Read More on Vogue Business
Is The Fashion Industry Ready For A Metaverse Mindset Shift? - Forbes
As many tools have put us face to face with new digital experiences in the past several months, the world is starting to perceive reality in a completely new way.
While it’s not easy to define the metaverse, tech futurist and metaverse expert Cathy Hackl describes it
as a “further convergence of our physical and digital lives” and “the internet breaking free from the rectangles in our hands, desks and walls and being all around us.”
As we can imagine, Web3 is probably going to be the ultimate revolution of this decade, and as we all can assume, it will involve different market sectors. Fashion will be a big one.
From a personal perspective, self-expression and the feeling of self-satisfaction will continue to be important, as the need for self-fulfillment is part of our human nature. However, in order to achieve this scenario to a fuller extent, there will be less discrepancy between the physical and digital worlds. Real versus unreal will become irrelevant—because in the real world, pollution will continue to be an issue, and the “waste economy” model can be too linear in nature.
We also have the paradox of the human need of going through trends and outfits at a much faster speed than before, where a digital and JIT-driven (just-in-time-driven) experience could potentially solve this issue and fill the gap. With the metaverse, consumers will have the concrete possibility
of interacting with pieces of clothing, even virtually trying them on.
At POMPOM, we recently created a sister company, SANPOM (三怦), focused on motion design and virtual fashion, where we created digital fashion for editorials such as Numéro
magazine in China in collaboration with the Web3 marketplace Artisant.io. Not only was this the first time for the magazine to use virtual fashion, but it was also the first time to combine virtual and physical clothing, challenging the future of media sample loaning and significantly reducing CO2 emissions. We also collaborated with Shanghai Fashion Week’s emerging designer, NanKnits x Kornit, to create metaverse capsule collection pieces in parallel to the digital show. (Read More on Forbes
North America sees hiring boom in apparel industry digital media roles
North America extended its dominance for digital media hiring among apparel industry companies in the three months ending March.
The number of roles in North America made up 54.7% of total digital media jobs – up from 52.1% in the same quarter last year.
That was followed by Asia-Pacific, which saw a 0.6 year-on-year percentage point change in digital media roles.
The figures are compiled by GlobalData, who track the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.
GlobalData’s thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.
These key themes, which include digital media, are chosen to cover “any issue that keeps a CEO awake at night”.
By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.
Which countries are seeing the most growth for digital media job ads in the apparel industry?
The fastest growing country was Germany, which saw 2.9% of all digital media job adverts in the three months ending March 2021, increasing to 5.7% in the three months ending March this year.
That was followed by the United Kingdom (up 2.3 percentage points), the United States (1.40000000000001), and Canada (1.2).
The top country for digital media roles in the apparel industry is the United States which saw 52.2% of all roles advertised in the three months ending March.
Which cities are the biggest hubs for digital media workers in the apparel industry?
Some 10.5% of all apparel industry digital media roles were advertised in San Francisco (United States) in the three months ending March.
That was followed by Paris (France) with 8.8%, York (United States) with 7.2%, and London (United Kingdom) with 3.7%. (Read More on Just Style