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Follow The Bear - What should we do?

September 12 · Issue #135 · View online
Follow The Bear
👑 Having conversations about personal values and beliefs can be difficult (more on that in the close) and that came to a head a bit in the community this week.
Discussions around what to do from a brand perspective with regards to the passing of Queen Elizabeth II went from one extreme to the other. It ultimately comes down to doing what you think is right.
But it does highlight the challenges we have as marketers when it comes to personal vs. company, here is the opinion from Marketing Week on the subject..
I’m not a royalist by any means, but I was emotional finding out a mainstay of my life had left us. It evoked much linking her with memories of friends and family and moment in my life. She impacted people in so many ways we probably don’t even realise.
Thanks for you effort Ma'am (like ham, not palm FYI).
As a mark of respect, I will be not be releasing issue #136 next Monday when the funeral of the late Queen Elizabeth II will be taking place.

Insight and resources.
[LEARN] "I must do that..."
The century of B2B.
Rubbish data = rubbish marketing?
[REPORT] Of the jobs variety.
For the love of God, please stop making me report on everything!
Get in their heads.
From customer centricity to life centricity.
[HEAVY] Job adverts and applications from the older generation.
What are you lot saying and doing?
The Recruitment Marketing Trilogy
Events you might want to know about.
Loads of speakers.
And we're done.
I’m naturally cynical when it comes to external training courses which is strange as I’m an avid learner and always want to improve. But within the first hour of attending the three-day The Living Leader course this week, I knew it was going to be different.
There were exercises that brought out tears, practical learns that completely transformed how to communicate (both at work and home). There was also a values discussion that although was intense really made you think about belief structures. That particular ‘game’ is here. Just remember, with no context you should have no judgment on how people approach it.
Have a great week.
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