Follow The Bear

By Glenn Southam

Follow The Bear - What's in it for me?



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May 9 · Issue #119 · View online
Follow The Bear
Sometimes on the podcast, we go narrow on what we talk about and this week’s episode is one of those times. I’m joined by Luca Rosi who has an incredible wealth of experience in the writing world of recruitment.
Having spent time at Hays, Korn Ferry and the Morgan Phillips Group before going solo, this is an episode where you’ll get practical tips to take away and implement immediately. Which is nice.
Head over to the usual places like Apple PodcastsSpotify and Google Podcasts and make sure you connect with Luca above.
Have a week to remember (for the right reasons).

Insight and resources.
Time to go deep.
How will the metaverse change our behaviour as it reshapes experiences?
Email still works. And so do newsletters.
[TEMPLATE] Scenario planning.
Personalisation doesn't work.
Buying is about trying to minimise change.
Filling up your full-funnel strategy.
Workplace authenticity. It's important.
That's the way the cookie crumbles.
What are you lot saying and doing?
A people story of somebody you may know...
Is marketing hard to measure?
Jobs in recruitment marketing.
MOM for CM.
GD for OJ.
Somebody is having a 👶🏼.
Thrive (again).
And we're done.
I’m currently at a 30% InMail acceptance rate for those following my “practice what I preach” journey of recruiting. Pretty happy with that.
Also signed up for Vitality’s Big Half in September so need to get a proper training plan in place. Anyone with any good links for half marathon training plans, fire them across please.
Over to you, have a good one.
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