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| April 18 · Issue #116 · View online |
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đ« Iâm eggspecting (oh come on, I can get away with one) a low open rate on day one of this newsletter as many are soaking up the last day of sunshine and munching on remnants of Easter eggs. We do have a shiny new podcast for you to listen to though and it features Laura Brown from Engtal. Laura has rapidly built a marketing team, in Newcastle, which is supporting a fast-growing staffing company based in Chicago and Dallas in the US. This is unusual but demonstrates how much the world of work has changed recently. Enjoy the week.
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[REPORT] Driving digital acceleration.
Although this piece of content has the grand job title of Chief Marketing Officer in its heading, the content is applicable to most regardless of their seniority. Lots of opinions, guides and pointers to help you grow your marketing offering and ensure youâre keeping up with change.
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Redesigning your website?
With increased flexibility of being able to switch up website providers in the world of recruitment (not advocating that happening regularly), itâs essential to make sure you plan it the right way. Whatâs the âwhyâ behind your website redesign? When considering a redesign, there should always be a good reason behind it. If youâre answering with âwell, itâs been a while since weâve done oneâ or âmy competitor just did a redesign,â those reasons arenât good enough on their own.
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On that note, maps.
Do we use maps enough on our recruitment websites? With jobs, trends and other global âstuffâ for us to visualise, maybe we can do more? I loved this piece from Kota discussing the use, benefits and design of interactive maps.
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[GUIDE] Building a toolkit for the sales crew.
An obvious lead-gen tool from Allego, yet a very practical overview of building the toolkit I often talk about that recruiters, consultants and others can take to market. useful.
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Doing much emailing? Do it better.
Email continues to be one of the best-performing channels for us marketers. When itâs done in the right way. This is a great piece on whatâs changed and what you need to pay attention to. I learnt about BIMI as well. Brand Indicators for Message Identification (BIMI) is an initiative that was launched in 2019 that enables brands to send out emails with their logo appearing next to the email in the inbox.
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Remote jobs attract the most applicants.
If youâre advertising jobs and there is a remote element to them, make sure youâre listing them as such, because⊠In a first for LinkedIn, remote jobs received 50% of all applications in February 2022 â despite representing less than 20% of all jobs posted.
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Things to feel bad about.
Do you have a list of these things? Seth reckons many of us do (I donât), but if you do this is good advice.
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1000 engineers access wellbeing hub.
TLMer, Jack Martin popped up in my feed with this news. This is what real community engagement and making a difference looks like. |
The real employer branding question to ask.
Golden nugget from Richard Turrell on employer branding. See the entire post via the link. You are not trying to convince everyone to join your company. Just the people that would be happier if they did.
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The (online) recruitment marketing experience.
Happening this week. The agenda is vast, the speakers are great (including a few TLMers), and Iâll be hosting a live chat with Gemma Ingram. See you there? |
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Jay See Dub.
The brilliant Daniel Evans is hiring for his ever-growing department over at JCW. Give him a shout. |
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I saw a couple of posts last week saying that LinkedIn is enabling people super-admins to choose to comment from company accounts. As usual, I donât seem to have the feature just yet but something to keep an eye on. Anyway, I hope youâve got some chocolate left over to enjoy throughout the week. Have a good one.
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