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| July 25 · Issue #130 · View online |
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✌🏼 It’s taken 110 episodes of the podcast to get Josie Hughes to have a chat with me about her outstanding career. From continuously shifting strategy and approaches at Gattaca for 18 years and taking a customer-first approach through huge periods of growth, Josie is now in a new chapter of her life and career, working at Highfield Professional Services, a company her husband co-founded. I had originally had Josie booked in on the podcast in April 2021. She cancelled at the last minute as she had just been informed that her husband Sam’s treatment for bowel cancer was not working. Sam tragically passed away that September. Josie, in this episode, has been kind enough to open up about dealing with her loss and the impact it’s had on her work. I couldn’t be more grateful. It’s an emotional one guys and girls. Time to attack the week.
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[REPORT] Candidate hiring expectations..
Cronofy have released a blinking brilliant report here. An excellent sample size of respondents, a real insight into what candidates are looking for and it’s presented well to boot. It feels like speed is the name of the game at the moment. Getting back to people quickly, informatively with next steps. Good dive into automation as well.
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[HACKS] Employer brand.
The one and only Mr James Ellis is simply giving away 100+ tips and tricks to improve your employer branding efforts. This is not a fluffy, generic list. It’s specific, actionable and will infinitely improve your efforts regardless of what stage of your EB journey you’re at.
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You can't call yourself a thought leader.
Thought leadership is a term that has drifted in and out of the common marketing lexicon for so many years. Many aspire to be one, few are actual ones. But if you do want to go down that route, how do you approach it? Whenever brands claim thought leadership or LinkedIn bios describe the account owner as a thought leader, it makes me want to reach through the screen and shake them by the shoulders, shouting, “You don’t get to say that! It’s not up to you!”
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It's about time.
This is styled for recruiters but I think it can equally be useful to marketers when it comes to our workloads. Especially around prioritisation, urgency and time limits. Implementing some of these will improve your standing in the company as well creating doses of assertiveness to stakeholders.
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To the point.
Sometimes, less is more. Found this a timely and simple list of reminders on building out a useful B2B marketing strategy. It covers a wide range of the marketing mix so check out the bits that are relevant to your world.
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What should I measure? And how?
Probably the most commonly asked question from the recruitment marketing community in my experience and this monster piece of content (and download if you fancy it) covers so much. Feels like one of those pages that is worth bookmarking,.
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The balancing act.
As the beginning of this article says: Customers expect their data to remain private and secure, but at the same time, they desire a personalized and contextualized experience.
So how do we achieve that? There are some good follow up links in this article but being transparent with our audiences to easily decide (and change their mind) is key.
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What is revenue-driven marketing?
Shouldn’t all marketing be revenue-driven? Maybe this phrase is just something that’s popular at the moment but it’s a good article to kick off the discussion. Especially if we need answers to phrases like this… Budgets are getting tighter, acquisition costs are going up, and channels are more competitive. Not to mention, marketing and sales teams aren’t always speaking the same language when it comes to hitting goals. All of these factors are making it harder for marketers to optimize their strategies and achieve revenue targets.
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What's your status, baby what's your status?
I mentioned Instagram was introducing something like this a couple of weeks ago and didn’t see the point. I share the same sentiments for the Twitter version. Or maybe’s there’s something we can do with the brand accounts. 🤷🏼♂️
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How many fingers?
Mateos Simou is a talented designer in the recruitment world, but he really knows his onions when it comes to brand in general. It turns out he’s good with words as well as with the crayons. 😉
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Time to grow?
Ben Leeson was on the podcast recently, and now he’s hiring for his team at the rec hub. Decent advert, lots of clarity in it.
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Summer holidays have started for the kids. That’s the newsletter close. 😭 Have a good one.
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A bit of economic uncertainty about, a non-scientific graphic to share.
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