Follow The Bear - Just do it.

I’m conscious about being bias around the importance of data in our marketing careers but I keep coming across resources and research that points to that direction. It sometimes feels like it could stifle creativity but it can all go hand-in-hand. 28 pages in length for reference.

REC’s monthly jobs report is out for the UK. Sometimes I look at this analysis and can’t work out if things are good, bad or indifferent. What is true is that there are challenges galore and plenty of opportunities for recruiters if we can’t cut through the noise.

An underused tactic could be used more in recruitment, taking inspiration from e-commerce. Exit-intent popups are those (sometimes annoying) ways websites say “are you sure?” before you click off/back/away from the site. Applying this to jobs, download pages and selected others could increase conversions but you need to get the balance right. Some useful examples here (29 in fact).

As content continues to dominate many of our agendas, how we bring together the ideas and distribution can cause frustration and inconsistencies. The trend of audience-generated content adds to these complexities, this article is useful in guiding us through it.

The gap between business operations and social/community initiatives is getting smaller. In fact, they should be interlinked as much as possible. This idea of ‘purpose personalisation’ is something we should all take a look at.

68% of people said they’d go back full time if their commute was paid for and a fair percentage want their lunch paid for. Considering my order history on Uber Eats over the past couple of years, I think I’d go with that as well…

Having written 120 of these newsletters, I’ve definitely had those moments. And that’s just a single piece of content - I’d dread to think how many times I’ve had the block over the years. This article tells us to embrace writer’s block and flip it into a positive one. Handy.

The team at Venn has brought together a load of useful Chrome extensions to use in a nifty little article. Not sure if I’ve got space on my toolbar.

I simply could not, not share this post from TLMer Kris Holland on LinkedIn. Knowing smiles and nodding all around.

“Surely the free version will do?

TRN are putting on an event on the 18th of May around brand and social media. The intended audience is directors and owners of recruitment businesses so it may be one of those you forward on…

If you’re looking at external bits and bobs to help out with learning, compliance, DEI, social media etc. then this recently announced shortlist is worth a look. If you’re reading and on the list, congratulations. 🎉

Drax are looking for a Lead Generation specialist. Unfortunately, you’ll not be working with Dave Bautista but Rana Barker who is a brilliant marketer and probably a much better boss.