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| May 23 · Issue #121 · View online |
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šJust as Mr. Musk is putting a pause on his world domination efforts by delaying his Twitter purchase, weāre taking a brief pause as season nine of the podcast comes to the end. Thank you to Jayde, Matt, Amanda, Catherine, Josie, Richard, Laura, Robert, Christina, Luca and Rowena for being superstars and helping us scoop up an incredible 20,000 downloads. Season 10 (š¤Æ) prep starts now so if youād like to be a guest or hear from anyone in particular chat about recruitment marketing just reply to this email. In the meantime, dive into the archives on Ā Apple Podcasts,Ā Spotify and Google Podcasts. Over to you for the week.
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[GUIDE] Digital CX.
TLMer from the early days, Clair Bush, kindly delivered a great resource around candidate experience straight to my inbox last week. And here it is. Itās in-depth (42 pages), visually appealing and has a shedload of great info. |
If you don't like it...šš¼
āIf youād find it hard to support our content breadth, Netflix may not be the best place for youā Strong statement from Netflix to their employees about the content they push out on their platform. At a much more reduced scale, Iām sure weāve heard murmurings around recruitment offices about certain content we produce. Would we be bold enough to react like Netflix?
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[ADVICE] Automated sifting tools.
The REC have released one of their latest pieces of guidance on CV sifting and things like that. Quite a serious post but one that is pretty important to pay attention to.
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Time to use your CEO.
Seeing the thumbnail on this article has made me realise the subliminal messaging influencing the newsletter title. Anyway, most of us have inspiring CEOs in our businesses but do we leverage them enough in our marketing efforts? Time to do so?
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š
LinkedIn is apparently close to rolling out the above reaction to the platform. Iāll probably use it mainly for job āadvertsāā¦
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You don't know what you don't know.
And thatās why, you need to be allocating some of your marketing budget (you do have one, right?) to research. Whether that is in some analysis work on your CRM or external research with candidates and clients, itāll pay you back many times over. And Mark Ritson said it, so it must be true.
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Neuroscience to get you writing.
I popped in an article last week about overcoming writerās block in a practical way. Hereās a look, from the same website, on how to use neuroscience to help yourself. And science backs this up. Being around others who are hard at work on their own projects has been proven to influence our productivity. It helps us concentrate, and itās literally contagious.
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Automated emails don't need to be boring.
As the brilliant Dave Harland shows us in this excellent little slide show over on LinkedIn. The recruitment process lends itself to plenty of automation emails, donāt stick with the defaults - add some jazzā¦ š |
Nada in the data?
As a self-confessed data-driven marketer, itās good to be reigned in now and again. We canāt get lost in the power of data, regardless of how much we think itās pointing us in a certain direction. Measuring content and experience is difficult. It always has been and always will be. As Iāve written, our objectives matter more than the accuracy of the data. Ask what is the most important insight to get ā that the blog post or white paper was found, it was read, or it changed a behavior? Often, we want insight from the latter, but we use data and make decisions based on the former.
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Recruitment Marketing ROI
Some excellent words from the author of this article, the wonderful Kieron Mayers: Measuring the ROI (return on investment) from your Recruitment Marketing is hard. You have to think about the bigger business picture. It isnāt just the job of a marketer.
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And on that note...
ā¦I stumbled across this event on measuring the ROI on sales content. Iāve been to a couple of Allego based webinars in the past and they are pretty good.
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Are you Fearless?
If so, TLMer Laura Baxter is looking for a marketing friend to join her as a Growth Marketing Manager. A real disruptor brand in our space, worth checking out. |
Content for LinkedIn.
Not sure the big cheeses in blue need more promotion but this looks like a great role if you, for some ludicrous reason, wanted to leave but stay in the world of recruitment. If that makes senseā¦ š¤·š¼āāļø
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My āget in the seaā moment happened when I read this article about the āphygitalā world. Thatās not a word, Iām not having it. Short week as I head to the south of France for a delayed 2020 wedding of an old school friend. Without the kids. š„³ Have a good one.
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ChĆ¢teau Saint Martory - the venue I'll be at this weekend. Glorious.
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