Sometimes marketers come to the party a little late when shaping culture in our businesses. We can do the promotion side but sometimes are not involved from the get-go. If there are murmurings around culture and EVP, take control. This is a nifty little template to start building momentum.

An article here that argues purpose-led marketing can adversely impact growth. I don’t think they are mutually exclusive but I’ll let you make your own minds up.

I think UTMs are one of the most under-utilised tools to assess what is working, where it works best and frame our approach. Especially across social media. Take a look through this piece discussing it specifically in the world of recruitment marketing.

Let’s go again with some insight into demonstrating the ROI of marketing. Over on LinkedIn, this article really digs into the reporting on a continuous basis rather than after a single campaign or a set period of time. Sales cycles are longer, and relationships in recruitment are nurtured over time, so do some of us need to change the way in which we report?

We had a bit of a back and forth in the WhatsApp group a month or so about this. It’s something that unsurprisingly rubs up those with writing skills, the wrong way but should we be embracing it more? Is the tech good enough to create content for us that engages our audiences and converts into revenue? I’m staying firmly on the fence getting an increasing number of splinters in my bum while working it out…

Boris and his buddies are looking to ramp up their efforts of tweaking and changing things when it comes to data, privacy, cookies and loads of other bits. It’s always been a bit of a minefield and it could get even more complicated, which is why there are calls for clarity.

A bit of SEO guidance in terms of creating content that people and other websites will naturally pick up on and give you some all-important juice. Tieing it into your sector and specialisms rather than generic “assets” will undoubtedly help as well.

It feels like a lot of people aren’t paying too much attention to Google’s new analytics but having had the chance to play around (i.e. get lost and rummage through t'internet to understand), there will be a lot of use when you get to grips with it. This is a good starter for 10.

Inspiration corner as we head over (not literally) to Cannes to see what type of advertising is winning awards.

TLMer, Chris Cranshaw has co-founded a new recruitment business dedicated to the world of recruitment marketing. The branding is pretty bold to say the least. Worth checking out.

Finish the month on a high with TLMer William Geldart speaking at a good-looking webinar. Stealing the blurb…