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| June 20 · Issue #125 · View online |
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š Train strikes this week have me contemplating running into the office a couple of times. We strive for the flexibility of being able to work from home, but, for me, the same applies to getting into London. Strange eh? Hope you stay on track this week, unlike the trains. Ba-dum-tish. š
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The feed is not what you think it is.
On one hand I welcome LinkedIn portraying a more open approach to the much-mentioned algorithm, yet my more cynical side suggests to me there is an angle. Regardless, this is some welcome insight. This first part of this series of blogs addresses: āWhat kind of conversations are welcomed on LinkedIn?ā and āWhat does it mean to be professional when it comes to content on LinkedIn?ā
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Free gin?
That would be nice, wouldnāt it? However this is just a very useful guide, across multiple scenarios, on how to create call to actions that get people to act how you want them to.
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Using Fiction to Find Your Strategy
This article was brought to my attention by Mr Paul Rawson. I love the concept of design fiction and bringing it to the top table when it comes to strategy. Great read. As much as design fiction helps bring back imagination in the strategizing process, executives can be resistant to it. By force of habit, most executives tune down their imagination when strategizing and it is challenging for them to do otherwise.
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How do you measure up?
Measuring employer branding and recruitment marketing in general is difficult. Iāve probably said that about 23768 times in this newsletter. So any decent content which gives some extra insight is useful. Like this detailed piece.
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A careers website blog.
That Little Agency are a fantastic company. Theyāve done some great work on careers sites for some of the most well-known brands around so when they say āyou should be doing this becauseā¦ā then it will be worth a read. ā¦a careers blog has become an extremely valuable part of an attraction strategy. Not only do they answer the questions candidates may have ā often by people they can relate to, they enable a more considered application from more engaged candidatesā¦
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It's really not that hard to understand.
Many of us work in highly technical, complex environments full of jargon and acronyms. That can sometimes lead to content being at best patronising and at worst, straight out wrong. Navigating complex topics and making it understandable for a wider audience is a skill worth learning. So itās worth looking at this.
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That's on topic.
Topical authority and topical relevance are a couple of strands of the never-ending web of SEO tactics to pay attention to. Being āa specialist inā¦ā is all well and good but can you back it up with some lovely SEO juice to truly position yourself as such?
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You got this. šš¼
Unsurprisingly, Mark Ritson says that he doesnāt suffer from imposter syndrome but he does speak about it very well in marketing. Breaking it down in his unique style. I thought it was worth ending this section with this motivation to all of youā¦ Sure, there are some amazingly good marketers out there. But there is a huge army of overrated plonkers too, and you are probably significantly better than most of them.
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Can recruitment leaders become 'thought leaders' too?
When it comes to PR in recruitment, Paul MacKenzie-Cummins is somebody to listen to (which is why heās been on the podcast in the past). This article discusses recruitment leaders becoming thought leaders as well as a smattering of examples. |
You demand a reply? Pah.
Katrina Collier, another former guest on the podcast has written a great article on why recruiters donāt have a right to reply. I love the way Katrina always comes at things from an unsuspecting, but completely valid, angle.
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Making the shortlist.
Congrats to all of those companies represented by members of TLM community in the shortlist for the Recruiter Awards. And everyone else I suppose. š
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Become a Dubber.
At least thatās what I think they call themselves. One of the OGs of TLM, Dan Evans is looking to add a senior marketing executive to his team. Growing business, multiple brands, great opportunity. |
Good Lord.
Speaking from personal experience, Hilton Lord is a great company run by two brilliantly genuine people. Itās not a typical marketing role, but one that will give you some great exposure and is a hugely diverse role.
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Treating myself my son to a trip to Legoland on Friday. Iām pretty sure that means Iām breaking the law with regards to schools and stuff but keep it between us eh, it was the only day the free vouchers were valid. I wonāt be able to resist getting myself something to build so keep your eyes peeled. Iāll convince myself that Lego building is a legitimate task to de-stress and look after my mental healthā¦ Have a good one.
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