Ultra will get millions of new users each month through their clever distribution strategy. Unlike other gaming projects, Ultra has a clearly defined, diversified and low-risk path to these users.
The key to this is their partnership with AMD, whose gaming CPUs power most PCs, the XBOX and the PS4. AMD are giving away an Ultra game at driver install. Similar partnerships brought in around 1.5 million new users a month. For Ultra, the expectations are that this will be higher.
Furthermore, their strategy is to work with key regional partners to operate Ultra locally. They have already agreed on terms with their first operator in China, with 70m monthly active PC gamers. No names are mentioned, but there’s only one possible candidate: the $523bn behemoth called Tencent.
The token allocation for marketing has vested reasonably aggressively and will be utilised for an early push in user acquisition. This will include incentivisation programs for signing up, for performing certain actions on the platform, and more.
Ultra hides blockchain and makes it frictionless, which cannot be said about most other GameFi projects. All of the blockchain elements are abstracted away from both developers and users.
Every game published on Ultra is a NFT. Every in-game item bought is an NFT. The Uniq Marketplace will be decentralised and non-custodial, with zero transaction fees and near-instant finality.
However, gamers don’t care about this tech. They want to game and melt some faces. The platform will look and feel like Steam, and when you onboard, a crypto wallet is created in the background. There is no need for a seed phrase, linking a wallet or any of those shenanigans. You onboard fiat money, and anything that you buy is in dollars, with the UOS token spot-traded in the background for you.
The Ultra platform will even provide a one-click crypto mining application for when your CPU is idle. Earnings will be automatically converted to UOS in your wallet.
Ultra aims to be the iOS for Web 3.0, with its use-case going far beyond gaming. Gaming is massive, NFTs will be huge, mining will remain huge. All these will generate significant revenue streams for Ultra.
The gaming platform acts as the first iteration and will attract millions of users. However, their SDK goes significantly beyond gaming - it makes it easy for app creators, game devs, and others to quickly build what they build, in the same way they have always built them, with blockchain elements.
In doing so, the platform as a whole acts as a sort of operating platform. Build an app within their ecosystem, and straight away, it will benefit from all its features. It will be accessible to millions of users. You can launch tokens through it. It will be integrated into the NFT marketplace, their blockchain for transactions and linked to users’ wallets. All much cheaper, faster and better than on Ethereum.
When the co-CEO of Ultra was asked whether Ultra could be an app within Discord, his response was this: