First things first: are reviews really as efficient as they are cracked up to be?
In a nutshell: yes, no doubt about it!
So… what makes reviews such powerful marketing techniques?
Sincerity. It’s that simple!
show that, nowadays, up to 50% of all shopping decisions are influenced by testimonials and the word of mouth. More so than by tradition ads!
Why? Because “social proof” is often more important to online buyers than “low prices” themselves!
Amazingly, only 1 in 3 businesses ask for and make use of customer reviews.
Do you want to be amongst them or not? Why not let your clients become your advocates?