Let me put this bluntly: there is no ‘one size fits all’ answer to this question. How could you ever choose between legends?
If you are going for gold, it’s all about what suits you best. Company-wise, it’s about which method works best for you and your business. And it’s up to you to figure it out.
The easiest way to do it is to simulate different sign-up strategies and see which one generates more profit. So, make experiments, analyse the results, and then start adjusting and tweaking.
What works for one business may not work exactly the same for you, but you can’t know that without experimenting and testing.
Both methods have advantages and disadvantages. Let me take you through the main ones: