Stories were originally introduced by Snapchat in 2013, but the format wasn’t part of the main experience until Instagram launched its own version of Stories in August 2016.
In the two months, Instagram Stories had already added 100 million daily active users (DAU).
Just eight months after launching, DAU of Instagram Stories surpassed Snapchat’s total DAU base and has since reached 500 million DAU,
which is now 50% of Instagram’s 1 billion monthly users.
Following Instagram’s success, Stories features have emerged on most other platforms, like WhatsApp, Facebook, Messenger, YouTube, Google search results, and lately LinkedIn.