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Stories. The main format for media consumption? @CDM Digital Sports - Issue #44

TL;DR; Answer: Nah, it may be video but still, Stories… I confess.  I have an obsession with storytel
Stories. The main format for media consumption? @CDM Digital Sports - Issue #44
By Carlo De Marchis @CDM • Issue #44 • View online
TL;DR; Answer: Nah, it may be video but still, Stories…
I confess. 
I have an obsession with storytelling.
I have an even deeper obsession with the visual story format.
I mean, Snap, Instagram, Facebook, Pinterest… anybody now.
Why?
The beauty of Stories is their storytelling effectiveness (when done well). I can grasp the essence of a Formula 1 GP in 10 secs, and decide if I want to dive in more or fluidly go somewhere else, and that’s because of their combined visual and information simplicity.

“Users love Stories because they’re optimized for mobile devices — vertical, interactive, and full screen. Their ephemeral nature also contributes to a sense of authenticity: Stories are often more spontaneous and less manicured than permanent posts since users know that Stories only last for a day, then disappear if a user doesn’t consciously save them.”
Insights: Engaging with sports fans on Instagram
Stories were originally introduced by Snapchat in 2013, but the format wasn’t part of the main experience until Instagram launched its own version of Stories in August 2016. 
In the two months, Instagram Stories had already added 100 million daily active users (DAU). 
Just eight months after launching, DAU of Instagram Stories surpassed Snapchat’s total DAU base and has since reached 500 million DAU, 
which is now 50% of Instagram’s 1 billion monthly users. 
Following Instagram’s success, Stories features have emerged on most other platforms, like WhatsApp, Facebook, Messenger, YouTube, Google search results, and lately LinkedIn.

Read More in my article
Stories. The main format for media consumption?
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Carlo De Marchis @CDM

Weekly updates from the world of sport media: OTT, digital, mobile, social, VR/AR, marketing, sponsorship. Follow me on twitter at @CDM

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