What is the motivation that brings fans to subscribe to a Sports OTT solution?
What are they looking for?
Why do they decide to spend time and money with it?
I spent some long days and nights reading social comments, scanning through customer service tickets, interviewing users, participating in focus groups, and more importantly, I have spent a lot of time being a real paying customer of deltatre’s and others solutions.
I do have more than 16 subscriptions to OTT services to immerse myself in the matter.
I thought that the best way to express my views on why people subscribe to Sport OTT services is to design a specific “Sports OTT Maslow Pyramid.”
So what is a Maslow Pyramid?
Most of you already know it, especially those with a marketing background, but just in case here it is.
Maslow’s hierarchy of needs was developed by Abraham Maslow, a specialist in human behavioral psychology. It was first designed to help explain the connection between basic human needs and human desires.
The hierarchy often visualized as a pyramid is split into five categories. Put simply, unless we have the fundamental basic human needs at the bottom of the pyramid we will not strive to meet any further desires. As each requirement is fulfilled we move up the hierarchy.